Interactive TV Headlines Round-Up 9/1/15 (VII): Turner, Intel, Mark Burnett, iStreamPlanet, Twitter, NFL, Univision, Verizon, HBO, Vice, Videology, Vidme, Visible World, Wurl, WWE, YipTV, YouTube

Because the [itvt] editorial team has been busy working on TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City--purchase your Super-Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

  • Turner Broadcasting, Intel and Mark Burnett Partner on "Innovation-Driven Content Partnership to Discover the Next Smart Connected Consumer Device"; Partnership Will Center on New Original TBS Series, "America's Greatest Makers," Billed as "an Entertainment Event Spanning the Breadth and Scope of the Turner Portfolio, across Multiple Screens and Levels of Engagement"
  • Turner Broadcasting Names Justin Williams SVP of Digital Ventures for TBS and TNT
  • Turner Broadcasting Acquires Majority Stake in Live Video Streaming Technology Provider, iStreamPlanet; Will Use Company's Technology to "Deliver its OTT Programming, Shift its Core Technology Infrastructure to the Cloud, and Develop New Products and Services for Existing and New Businesses"
  • Turner Broadcasting VOD and "TV Everywhere" Promotion Encourages Binge-Viewing
  • Turner Broadcasting in Partnership in with Spotify (May 20th)
  • Turner Broadcasting in Multi-Year Partnership with Hulu (April 23rd)
  • Twitter Lets Advertisers Distribute Auto-Play Ads to Third-Party Apps
  • Twitter Extends and Expands its Partnership with the NFL: "Twitter Users and Brands Cannot Get Enough NFL Video and News, and Now They'll Get More of It and Faster than Ever Before"
  • Twitter Video Chief, Singh, Says Company Exploring Expanding Twitter Amplify to "All Types of Creators"
  • Twitter Launches Tools to Help Advertisers Run Targeted Campaigns around Major Events
  • Remote Control Company, UEI, Acquires Smart Home Specialist, Ecolink
  • Univision Launches "Univision Creator Network" MCN for YouTube, Vine and Other Platforms
  • Report: Verizon's "Mobile-First" OTT Service to Be Called "Go90"; Will Initially Be Offered Free of Charge
  • Verizon to Resell HBO's New "HBO Now" OTT Service to its Broadband Customers; Will also Offer Service to Customers of its Upcoming "Mobile-First" OTT Platform
  • Discovery in Deal to Sell Long- and Short-Form Programming to Verizon for its Upcoming OTT Service
  • Vice Media Launches Female-Focused YouTube Channel, "Broadly"
  • Videology: Advertisers Increasingly Using TV Audience Data to Target Complementary Video Campaigns
  • Videology: View-Through Rate Now Top Priority for UK and EMEA Advertisers when Establishing Campaign Objectives
  • Videology Names Ex-ITV Exec., Jon Block, VP of Product and Platform for EMEA
  • Videology Names Ex-YouTube Exec., Mike Mecham, SVP of Corporate Strategy and Development (June 25th)
  • Videology Teams with Online Ad Fraud-Detection Company, White Ops, to "Combat Bots and Other Non-Human Activity in Online Video at Scale" (May 13th)
  • Cadent Network Teams with Videology to Launch "Scalable, Data-Driven TV Solution" (April 28th)
  • Videology Partners with Videa to "Enable Media Buyers to Programmatically Plan, Buy and Report on Television Advertising (April 14th)
  • Canadian MSO Videotron Launches 4K UHD DVR for its illico Service
  • Videotron Launches illico App for Apple Watch (May 25th)
  • Upstart Video-Sharing Platform, Vidme, Unveils its First Original Programming: 60-Second Documentaries
  • New President and COO, David Kline, Says Programmatic TV a Top Priority for Comcast-Owned Advanced-Advertising Specialist, Visible World
  • SEC Filing Casts Light on Role of Viewer Tracking in Vizio's Product Strategy
  • Wurl Launches "AdSpring" Ad Platform, Billed as "Unlock[ing] Revenue Potential of Streaming Online Video for Pay-TV Operators" and as Making "Ad-Supported Streaming Video...Available to Television Viewers from within their Pay-TV Program Guide"
  • WWE Network OTT Service Now Has 1.2 Million Subscribers, Up 75% from Year-Ago Quarter
  • USA Network Series, "WWE Tough Enough," Supplemented with Daily Periscope Coverage (June 19th)
  • WWE Launches YouTube Channel Devoted to Gaming (June 16th)
  • WWE Launches App to Enhance "WWE Tough Enough" "Before, During and After the Show" (May 26th)
  • Yahoo CEO Mayer Trumpets 60% Video Revenue Growth in Q2, BrightRoll Integration, Native Video Ads and Video App Install Ads
  • YipTV, a Recently Launched OTT Service Targeted at Foreign-Born US Residents, Adds 17 International Channels to its Free Line-Up (Service also Offers $14.99-per-Month Premium Line-Up)
  • YipTV Adds Celebrity-Themed Network, ¡Hola! TV
  • YipTV in Joint Marketing Agreement with Mobile Company, TruConnect (June 18th)
  • YipTV Signs Soccer Star Pele as Brand Ambassador (June 11th)
  • YipTV Adds beIN SPORTS to its Line-Up (June 9th)
  • YipTV Launches (May 7th)
  • YouTube Launches Twitch Competitor, YouTube Gaming
  • YouTube CEO Wojcicki at Vidcon: VR and 3D Support for Videos Playing Back in YouTube's 360-Degree Format; Direct Visitors to YouTube (vs. via Google) Up 3X Year-over-Year; Redesigned Mobile App; YouTube Spaces in Toronto and Mumbai; Easier Live-Streaming; and More
  • Report: YouTube Pressing On with Ad-Free Subscription Version of its Service Despite Questions
  • YouTube De-Coupled from Google+
  • YouTube Rolls Out New Desktop HTML5 Video Player
  • "Late Late Show" Films Episode at YouTube Space LA, Features YouTube Stars
Region: 
North America