Interactive TV Headlines Round-Up 9/1/15 (VI): Sky, Sling TV, Comcast, Snapchat, Sony PlayStation Vue, Starz, Synacor, Civolution, Teletrax, TiVo, Tremor Video, TubeMogul, Teads, comScore
August 31, 2015
Because the [itvt] editorial team has been busy working on TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City--purchase your Super-Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:
- Sky Rolls Out New Features for Sky Movies on its Sky+ Connected-TV Platform
- Sky Rolls Out Updates to its NOW TV OTT Service (June 16th)
- Sky Significantly Increases Line-Up of Children's Content on its On-Demand Service (May 21st)
- Report: Sky Set to Launch "SkyQ" Hybrid Set-Top Box that Will Offer "Apple- and Netflix-Style Experience"
- Comcast Refuses to Air Sling TV Ads on NBC Owned-and-Operated Stations; Sling TV CEO, Roger Lynch, Responds in Video
- Sling TV Experiences Glitches during "Fear the Walking Dead" Premiere
- BuzzFeed and iHeartRadio Added to, Yahoo and Warner Music Group Removed from Snapchat Discover; Reshuffle Appears to Increase Traffic
- Snapchat Powers Social TV for Fox News Republican Primary Debate, Powers Social-Media Promotion for Disney XD's "The Gamer's Guide to Pretty Much Everything"
- Snapchat Names Ex-Fullscreen Exec., James Veraldi, Head of Strategy and Partnerships for its Discover Service
- Sony's PlayStation Vue Virtual MVPD Service Launches in Dallas and Miami
- Fox Soccer Plus Now Available on PlayStation Vue
- Redesign of Sony's Crackle OTT Service Aims to Replicate Elements of Linear TV Experience
- Standard Media Index (SMI): Advertisers Shifted $1.5 Billion from TV to Digital YoY
- CEO Albrecht: Starz Evaluating Direct-to-Consumer Offering
- Starz' Encore Play "TV Everywhere" Service Adds Support for Amazon Fire TV and Fire TV Stick
- Starz Encourages TVE and VOD Binge-Viewing of "Da Vinci's Demons" and "Flesh and Bone"
- Starz Play TVE Service Adds Support for Amazon Fire TV and Fire TV Stick (June 19th)
- Synacor Expands Relationship with Windstream via New Deal that Includes its Next-Gen Portal and its Search and Discovery Metadata Platform for Multiscreen TV
- Synacor Reports Higher Revenues, Lower Losses
- TDG: Internet Set-Top Boxes Now Present in 21% of US Broadband Homes, Representing a 63% Year-over-Year Increase
- 4C Acquires Teletrax from Civolution; Says Teletrax' TV Analytics and Cross-Screen Ad-Synchronization Capabilities Will Complement its Social Advertising and TV Measurement and Planning Software; Civolution Will Now Focus on its Nexguard Forensic Watermarking Business
- Teletrax Launches Analytics Tool for TV-Synched Ad Campaigns (June 24th)
- Teletrax Renews Broadcasting Monitoring Deal with Twentieth Century Fox Television Distribution (June 16th)
- Teletrax Integrates Nielsen Twitter TV Ratings to Enable Advertisers to Programmatically Reach TV Audiences on Second Screens (May 11th)
- Media iQ Integrates Teletrax' TV-Synched Ads Solution into its AiQ Platform to Power its TV Sync Offering (May 6th)
- Report: TiVo "Bolt" to Replace Roamio; Clears FCC
- Tremor Video Launches Real-Time Video Supply-Side Platform (SSP) Reporting
- Tremor Video Enters APAC Advertising Market via Acquisition of Programmatic Video Advertising Solutions Provider, TVN
- TubeMogul in Programmatic Video Advertising Partnership with Teads
- TubeMogul Reports 50% Increase in Revenue; CEO Brett Wilson: "Revenue from Our Expansion into Programmatic TV Contributed to Our Outperformance in Q2 and We Are Excited to Begin Offering Brand Advertisers Cross-Screen Planning and Buying, with TV as the Centerpiece of this Effort"
- TubeMogul Trumpets Success of Client Certification Program
- TubeMogul Seeks to Boost Cross-Channel Capabilities via Launch of Display Ad Formats
- MyWebGrocer Consolidates Video Advertising on TubeMogul's Platform
- TubeMogul Opens D.C. Office, Taps Matthew Dybwad to Head Political and Public Affairs Advertising
- TubeMogul Taps Hirotada Kondo to Head Japan Operations
- TubeMogul's Demand-Side Programmatic-Video Solution Integrated with placemedia's Supply-Side Platform
- TubeMogul Publishes "Mobile Cheat Sheets Outlining Comprehensive Data that Breaks down Completion Rates for Video Ads According to Device, Video Length and Time-of-Day"
- TubeMogul Integrates comScore validated Campaign Essentials (vCE) into its Programmatic Platform in Asia-Pacific Region (June 8th)
- TubeMogul Teams with IPG Mediabrands' Cadreon to Build Custom Advanced-TV-Buying Automation Platform (May 11th)
- TubeMogul in Video-Advertising Partnership with London-Based Agency, Essence (May 8th)
- TubeMogul Named Exclusive Video Advertising Partner by Vancouver Agency, Wasserman + Partners (May 5th)
- Hill Holiday Names TubeMogul Preferred Video Advertising Partner (April 30th)
Region:
North America