Interactive TV Headlines Round-Up 9/1/15 (VIII): Accedo, Amazon, Apple TV, BrightLine, ANA, Comedy Central, Discovery VR, Dubsmash, Maker Studios, ESPN, Epix, Hulu, Sling TV, Vine, Vubiquity

Because the [itvt] editorial team has been busy working on TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City--purchase your Super-Early-Bird tickets here!), we are covering stories in this issue in headlines/round-up format:

  • Accedo to Preview its New "navAgility" TV UX Platform for Managed Video Services at IBC 2015: "Architected to Meet the Unique Needs of IPTV, Cable, Satellite and OTT Pay-TV Operators and Other Distributors of Managed Video Devices, the navAgility UX Platform Supports both HTML5 and Android, Allowing for a Quick and Easy Deployment on Modern Video Devices"
  • Accedo Tapped to Power Extended Device Support for New Zealand Broadband SVOD Service, Lightbox TV (June 9th)
  • Report: Amazon Studios Partnering with Paramount Television on TV Series Based on Cult Sci-Fi Movie, "Galaxy Quest"
  • Report: New Apple TV Will Be Priced as High as $200 (either $149 or $199); Will Be Commercially Available in October; Will Be Sold alongside Current-Generation Device
  • Report: "There's Still a Big Gap between the Price Media Companies Want for their TV Channels and the Roughly $40 a Month Apple Wants to Charge Customers" for its Planned Virtual MVPD Service
  • Report: Apple Eyeing Move into Original Programming
  • BrightLine-ANA Joint Study Finds Marketers' Increasingly Interested in Connected-TV Advertising, though Budgets Still "Modest"
  • BrightLine Expands its UXTV Product Suite's Line-Up of Connected-TV/OTT Advertising Experiences (June 23rd)
  • BrightLine Teams with A+E Networks to Bring Interactive Ads to A+E's OTT Apps for A&E, Lifetime and History (June 9th)
  • BrightLine Releases Benchmarks for Interactive Video Ads on Connected TV for Q1 2015; Results "Outstrip Interactive Ad Performance on Desktop and Mobile, and Reinforce the Role of Engagement on the Most Influential Screen--Television" (May 19th)
  • Tubi TV Selects BrightLine's UXTV Advertising Product Suite (April 30th)
  • TV Apps Company, Float Left Interactive (Best Known for Developing Roku Channels), Integrates BrightLine Ad-Delivery Framework into its App-Building Process; Partnership Billed as "Allow[ing] Media Companies and Broadcasters the Ability to Easily Integrate and Offer Enhanced Advertising Experiences beyond just Video, Opening Broader Monetization Opportunities for their OTT and TVE Apps Developed by Float Left Interactive" (April 28th)
  • Comcast's Xfinity on Campus Service Adds More Schools
  • Comedy Central's "The Daily Show with Trevor Noah" Announces Initiative to Expand Original Content Offerings on Social Networks and Other Digital Platforms; Hires Baratunde Thurston to Oversee Digital Expansion
  • Discovery Launches "Discovery VR"; Service Available at DiscoveryVR.com, via Discovery VR iOS and Android Apps, via Samsung Milk VR, and via YouTube; Initially Offers "9 Original Short-Form Experiences"; Mobile Apps and Web Site Player Are Powered by LittlStar
  • Dubsmash Raises $5.5 Million; App Allows Users to Create and Share Dubbed Selfie Videos
  • Sweden's Com Hem Taps Elemental Technologies to Support Unified Headend for Delivering Linear Video across Cable, IPTV and OTT
  • ESPN to Offer 1,100 Hours of US Open Coverage on its OTT Service, ESPN3, vs. 400 Hours for Last Year's Event
  • Report: Facebook-NFL Video Partnership "Quietly" Ends
  • Facebook Unveils Plans to Address Video Piracy on its Platform
  • Hulu in Multi-Year Digital SVOD Deal with Epix; Deal Will Allow it to Offer New Releases from Lionsgate, MGM and Paramount
  • Citing Preference for Exclusivity, Netflix Chief Content Officer, Ted Sarandos, Announces that the Company Has "Decided not to Renew Our Agreement in the US with Epix"
  • Disney-Owned MCN, Maker Studios, Partners with Disney XD on "Disney XD by Maker" Talent-Discovery Initiative: "Videos Created through the Initiative Will Initially Be Distributed through Creator Channels on YouTube, with the Potential for Disney XD to then Distribute across Digital and Traditional Platforms. The Best of the Best May also Be Developed Further into Television Pilots for Disney XD"
  • Hulu Taps Ex-NBCU Exec., Philip Matthys, to Head Business Affairs for its Original Programming
  • Curated Video App for iPad, "Hyper," Launches
  • MTV VMA's Feature Live, 360-Degree VR Video of the Red Carpet, Powered by IM360; Selectable Multiscreen Coverage; Live Periscope Broadcasts; Snapchat Live Stories; and More
  • New York Times Editorial Board: "People Should Be Able to Buy Cable Boxes from Any Manufacturer and Connect them to their Cable Line or Satellite Dish as long as They Meet Basic Technical Standards"
  • Report: Nielsen Now Tracking Ratings for Nearly 1,000 Shows on Netflix, Amazon and Hulu, though Not Yet Tracking Mobile and Overseas Viewing
  • Opera Software's Opera TV Arm Launches HbbTV 2.0 SDK for TV and Set-Top Box Manufacturers
  • Domino's Launches Ad Campaign for Pizza Ordered via Samsung Smart TV and Other Connected Devices
  • Sling TV Launches on Amazon Fire HD and HDX Tablets
  • Sling TV Says Technical Issue that Disrupted Streaming of "Fear the Walking Dead" Premiere Has Been "Identified and Solved"
  • IGN, Mashable, Tastemade Join Snapchat Discover
  • Strata Survey Finds 66% Year-over-Year Increase in Online Video Advertising at Agencies
  • OTT Service, TVtibi, Names Ex-HBO Exec., Andrew Goldman, Chief Strategy Officer
  • Nielsen Case Study of 9 CPG Campaigns Measured with Nielsen's Digital Brand Effect Advertising-Effectiveness Solution Finds that Videology's Average CPG Performance Outperformed Nielsen's Digital Advertising CPG Brand-Lift Norm by 6 Times
  • Twitter-Owned Micro-Video Service, Vine, Announces Commitment to "Strengthening the Connection between Music and Vine"; New Features Include "Snap to Beat" for "Creat[ing] with Music on Vine," New Ways to Discover Music on Vine, Partnership with Billboard Magazine
  • Vine Star, Hayes Grier, Joins ABC's "Dancing with the Stars"
  • Report: Twitter Developing New Photo- and Video-Editing Tools
  • Content Services Company, Vubiquity, Acquires OTT Encoding and Delivery Company, Juice Worldwide; Deal Billed as Making Vubiquity "the Only B2B Premium Content Services Provider to License and Deliver through Every Media Vertical, Including Cable, Satellite, Telco, Wireless and OTT"
  • Activist Investor, Eric Jackson, Pens Op-Ed in Forbes Magazine: "Yahoo Should Turn itself into an Alternative OTT Video Subscription Channel that Competes against Netflix, Amazon, and Hulu"
Region: 
North America