Interactive TV Headlines Round-Up 1/25/16 (I): Super Bowl, ABC, aioTV, AJ+, Apple TV, BBC, Canvs, CBS, Conviva, Cox, The CW, Patrick Donoghue, Ericsson, FilmOn, Fox, true[X], "X-Files," FX, HBO

Apple TV - The Future of TV is Apps

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2015 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • 2016 Super Bowl Ads Increasingly Foreshadowed by Online Teaser Videos
  • 303Lowe Produces Google Cardboard VR Ad for Australian Insurance Company, Budget Direct
  • ABC Holds "Oscars Challenge" on Facebook
  • aioTV Granted US Patent for Technology that Merges Linear and OTT TV
  • aioTV Launches OTT API, "Composer Toolset" and "Editor-in-Chief" Curation Service, Targeted at "MVPD's Looking to Merge OTT with Traditional Multichannel and OTT Providers Looking to Blend Multiple Sources of OTT Content into Unified Experiences"
  • Al Jazeera's OTT Service, AJ+, Launches Apple TV App
  • Apple TV Designer, Ben Keighran, Leaving the Company
  • New Apple TV Commercial Focuses on Platform's App Line-Up
  • BBC One Controller, Charlotte Moore, Appointed to Newly Created Role of Controller of Channels and iPlayer
  • Bell Canada's Fibe TV Launches Whole-Home 4K DVR
  • CableLabs Cuts 27 Staff; Will Prioritize Spending on "Innovation Projects"
  • Social-TV Measurement and Analytics Start-Up, Canvs, Raises $5.6 Million in Series-A Funding
  • CBS to Live Stream 2016 Super Bowl on Multiple Platforms
  • Consumer Federation of America and Public Knowledge Call on FCC to Begin Rulemaking Procedure to Reform Pay-TV STB Market
  • OTT Video Analytics and Optimization Company, Conviva, Launches Developer Community
  • Conviva Publishes White Paper Detailing Integration of its Platform with Adobe Primetime
  • HBO Now Expands its Partnership with Conviva
  • Conviva Report Finds Growing Preference for Long-Form OTT Content, Viewing on Large Screens (December 30th)
  • Conviva Survey Finds that "One in Five Viewers Will Abandon Poor Video Experiences Immediately" (November 18th)
  • Cox Abandons Plans to Launch Millennial-Targeted OTT TV Service, Flare MeTV
  • Report: CBS and Time Warner Considering Launching Paid, Standalone OTT Version of The CW, Priced between $2 and $4 per Month
  • Ex-Cablevision SVP and Longtime Interactive-TV Industry Stalwart, Patrick Donoghue, Launches Consulting Company, Next Stop Willoughby; Company Is "Focused on Merging Art and Technology to Create Emotional Connections with the User and Diving Deep into the Emerging Space between Storytelling, Video Games, VR and Filmmaking to Create New and Innovative Experiences"
  • Ericsson Launches "Integrated Video Insights," Billed as a "Data Analysis Toolkit that Helps Media Players Aggregate and Analyze Large Amounts of Data Derived from Users, Video Platforms and Networks"
  • Ericsson to Acquire TV Metadata and Entertainment Image Content Provider, FYI Television
  • Oscar de la Hoya Teams with FilmOn to Launch 2 Boxing-Themed Channels: Golden Boy Channel Will Feature On-Demand Content, Ring Channel Will Feature Live Streams
  • 20th Century Fox's "Deadpool" to Sponsor Commercial-Free Episodes of "The X-Files" on Fox's Fox Now Service; Viewers Will Have to Interact with 60-Second "'Deadpool' Experience" in order to Access the Episodes; Initiative Is Powered by Technology from true[X], the Advanced-Advertising Company Fox Acquired in 2014
  • Ireland's RTE Partners with UK Free-to-Air TV Company, Freesat, to Develop "Saorview Connect" Hybrid-TV Product for its Saorview Digital TV Service
  • FX Chief Landgraf Says We're Not Yet at (though Close to) "Peak TV"; Calls on Netflix to Release Data
  • HBO to Launch Standalone OTT Service in Spain
  • Report: "Sesame Street" on HBO "Is the Battlefield in the Streaming Wars for Kids' TV"


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