Interactive TV Headlines Round-Up 1/21/16 (VII): TiVo, Amazon Fire TV, NBCU, 2016 Olympics, CubiTV, Viacom, Magid, TubeMogul, Nielsen

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2015 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch up with all recent developments, so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • TiVo App Available on Amazon Fire TV Devices
  • TiVo Appoints CFO, Naveen Chopra, as Interim CEO
  • TiVo Bolt Adds Support for Hulu, WWE
  • NBCUniversal Taps TiVo Research, RealityMine to Provide Cross-Platform Measurement of 2016 Olympics Coverage (December 14th)
  • TiVo Millennial Survey Finds that "Majority of Millennials Not Tied to a Paid TV Provider, But Still Prefer Broadcast and Cable TV Shows to Other Video Content" (December 8th)
  • TiVo Q3 Service and Software & Technology Revenue Up 17%, Driven by Growth in Total Subscriptions and MSO Service Revenue (November 24th)
  • Tom Rogers to Step Down as TiVo CEO after 11 Years; Will Become Chairman (November 17th)
  • Multimedia Polska Selects CubiTV Hybrid Middleware from TiVo-Subsidiary, Cubiware (November 16th)
  • TiVo Claims 4 Million+ International Subs (November 9th)
  • TiVo Survey Finds 99% of Viewers Multitasking While Watching TV (November 5th)
  • TiVo Research and Analytics Partners with Viacom to Provide "Second-by-Second, Single-Source Platform to Advance Viacom's Proprietary Predictive Targeting and Measurement Capabilities" (November 2nd)
  • TiVo Research Offers its Basic TV Ratings Data for Free (October 26th)
  • Magid/TubeMogul Study Finds Majority of US Households Now Have Internet-Connected TV's
  • TubeMogul Makes Client Services, Sales and Engineering Hires for North America
  • Medicx Media Solutions to Use TubeMogul's Product Suite for Media Planning, Buying, Optimization and Measurement (December 14th)
  • TubeMogul Hires Execs to Lead Programmatic Push in China and Southeast Asia (December 1st)
  • TubeMogul Unveils UK-Specific Programmatic-TV "Landscape" (November 27th)
  • TubeMogul Reports 60%+ Increase in Q3 Revenue and Gross Profit (November 9th)
  • TubeMogul Launches Automated Cross-Screen Planning Software, Billed as "Allow[ing] Marketers to Plan Ad Buys to Deduplicate their Target Audience across both Traditional TV, as well as Digital Channels, Drastically Improving upon Previous Solutions that Only Accounted for Audiences on Digital-Only Desktop and Mobile Devices" (November 5th)
  • TubeMogul Launches "Select Access" to Automate Private Inventory Management for Brands and Agencies (November 3rd)
  • TubeMogul Names Ex-Magna Global Exec., Todd Gordon, General Manager of Programmatic TV (October 30th)
  • Dannon Names TubeMogul its "Preferred Partner" for Video Advertising (October 28th)
  • TubeMogul Integrates Nielsen's Digital Ad Ratings Desktop Measurement Tool into its Platform; Will Provide it to Advertisers in Japan and Southeast Asia (October 8th)
Region: 
North America