[itvt] Presents: The TV of Tomorrow Show 2016

TVOT San Francisco 2016 Trailer


  • This Year Marks TVOT's 10th Anniversary--Stay Tuned for Announcements about Our Anniversary Celebration!
  • Once Again, the Show Will Take Place in San Francisco's Beautiful Presidio National Park, Overlooking the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay
  • TVOT 2016 Will Feature Unparalleled Networking/Business-Development Opportunities for Attendees, Innovative and Effective Branding Options for Sponsors and Exhibitors, Close to 200 Expert Speakers and Panelists, Hands-On Workshops and Master Classes, the Presentation of the 13th Annual Awards for Leadership in Interactive and Multiplatform Television, and Much, Much More
  • Tickets on Sale Now: Special Early-Bird and Group Rates Available


[itvt] is pleased to announce that the tenth annual TV of Tomorrow Show (TVOT) will take place June 7th-8th (Tuesday-Wednesday) at The Golden Gate Club in San Francisco's famous Presidio National Park--a spectacular location overlooking the Golden Gate Bridge, Alcatraz Island and the San Francisco Bay.

While just 15 minutes from downtown San Francisco, the show's location allows us to offer attendees a uniquely beautiful and memorable indoor-outdoor environment that facilitates social interaction, and enhances TVOT's signature focus on networking and business development with a plethora of recreational opportunities.

Once again, we will be offering sponsors and exhibitors a range of exciting options, including innovative and ef

fective ways to drive awareness of their brand, and the ability to reserve private demo/meeting/hospitality rooms.

A special feature this year will be TVOT's 10th Anniversary Celebration: stay tuned for announcements about this in the [itvt] newsletter!

As previous attendees can attest (see testimonials below), TVOT consistently attracts a veritable "who's who" of the interactive/advanced-TV, pay-TV, advertising, broadcasting/programming, data/measurement, consumer-electronics and social-video industries. The show--which is carefully designed to encourage networking and deal-making--has been widely praised for offering a uniquely inspiring, rewarding and enjoyable experience, unlike any other tradeshow or conference. Moreover, over the past few years, TVOT has become the event of choice for established TV players to meet and network with the creative and business communities that have emerged on YouTube, Periscope, YouNow, Twitch, Snapchat and other social-video platforms to address the rapidly evolving viewing habits and programming preferences of Millennials and Plurals.

Web Site: http://www.thetvoftomorrowshow.com

Follow on Twitter: @tvotshow or @tswedlow


  • To find out more about SPEAKING opportunities, contact us at swedlow@itvt.com or 415-608-4766.
  • To find out more about discounted EARLY-BIRD REGISTRATION (40% off if you purchase your ticket by February 29th!), click here.
  • To find out more about SPONSORSHIP and EXHIBITION opportunities, contact us at swedlow@itvt.com or 415-608-4766. Please note that we are very happy to work with your marketing department to develop creative, custom sponsorship packages that are specifically tailored to your company's communications needs.
  • To find out more about holding a WORKSHOP/MASTER CLASS session at the show, where you can showcase your company's solutions and services--or its vision for the television of tomorrow--contact us at swedlow@itvt.com or 415-608-4766.
  • To find out more about reserving PRIVATE DEMO/MEETING/HOSPITALITY ROOMS at the show, contact us at swedlow@itvt.com or 415-608-4766.
  • To view TESTIMONIALS from sponsors, exhibitors, speakers and attendees about our two most recent TV of Tomorrow Show events (TVOT NYC 2015 and TVOT 2015), see below.
  • For a video overview of TVOT 2015, click here.
  • For a gallery of photos from TVOT 2015 and TVOT NYC 2015, click here.
  • For directions to the Golden Gate Club, and for information on accommodation and transportation options, click here.
  • To discuss TVOT 2016, or to give us feedback and suggestions (including new technologies you would like to see showcased, topics you would like to see discussed, and creative ideas for how your company can sponsor the show), email us at swedlow@itvt.com.


While [itvt]'s TV of Tomorrow Show events feature an exhibit hall and panel sessions, that's where their similarity to other industry conferences and tradeshows ends:

  • They are the only industry events to focus on the production, delivery, user experience and business of interactive and advanced TV across multiple platforms and media (e.g. pay-TV, smart TV, tablets, smartphones, OTT, social networks, VOD, game consoles, programming, advertising, tcommerce, transmedia "storyworlds," VR, wearables, social broadcasting, etc.).
  • Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the events. One of our principal goals is to introduce to one another people and companies with complementary visions and solutions.
  • The events are not "pay-for-play": speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
  • The events' panel sessions are developed through an ongoing dialog with the readership of the [itvt] newsletter, allowing us to ensure that they are topical, timely and accurately reflect the interests and concerns of the industry.
  • The panel sessions are highly interactive, with debates, open mics, polls and other features designed to promote discussion.
  • The events also offer in-depth Workshop/Master Class sessions, where smaller groups of participants have the opportunity to dialog with leading industry experts and explore new technologies, platforms and media in a more focused and hands-on way.
  • The events feature innovative staging, designed to facilitate debate and communication between panelists and interaction with attendees.
  • The events are designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as artists, performers, fashion designers, interactive storytellers, independent filmmakers, YouTube creators, live social broadcasters, and more.
  • Finally, the events are designed to be fun. They feature entertainments, challenges, contests, and a range of other social activities.


Sessions at the TV of Tomorrow Show 2016 will be broadly organized into three tracks, featuring close to 200 industry-expert speakers and panelists:

  • A Today Track will focus on the hard data that can be gleaned--and the lessons that can be learned--from the many deployments of interactive, social and advanced TV that are already in the field today. Representatives from the operators, technology providers, CE manufacturers, broadcasters, networks, advertising agencies, brands, OTT programmers, social media companies, MCN's, UI/UX designers, application developers and other players that are currently implementing interactive and multiplatform television in the US and beyond will present examples of their work, and provide attendees with new deployment statistics, reports from the field, best practices and other insider insights.
  • A Tomorrow Track will provide attendees with the opportunity to explore how the various platforms, technologies, screens, standards, content genres and business models that make up today's interactive/social/advanced TV space are likely to evolve over the coming months and years, and to identify new platforms, new technologies, new forms of programming, new monetization strategies, and other developments that are likely to impact the space in the future. Highly interactive, dialog-driven sessions will enable attendees not only to hear from the companies, organizations and people that are shaping the future of interactive/multiplatform/social/advanced TV, but to question those experts and provide them with feedback on their efforts.
  • A Workshop/Master Class Track will provide smaller groups of attendees with a more intimate and hands-on environment in which to: 1) see and learn about promising new advanced TV technologies, standards and business strategies; 2) get their questions and concerns answered by subject matter experts; and 3) gain practical skills for implementing new TV experiences.

In addition to these three tracks, the event will feature:

  • Vendor booths and private demo/meeting/hospitality rooms.
  • A vibrant cocktail party where attendees will have the opportunity to rub shoulders with many of the most influential figures shaping tomorrow's television.
  • Gourmet catering.
  • The presentation of the 13th Annual Awards for Leadership in Interactive and Multiplatform Television.
  • Art installations, performances and more.
  • TVOT's 10th Anniversary Celebration (we will be announcing details about this in an upcoming issue of the [itvt] newsletter).


TVOT 2016 is a limited-attendance event, so we strongly encourage you to register early. To purchase your tickets, click here.


  • Tickets are currently available at the special super-early-bird rate of $775. From March 1st through March 31st, they will be priced at $875; from April 1st through April 30th, they will be priced at $975; and from May 1st through June 8th, they will be priced at $1,275.
  • A special package that includes both a ticket to The TV of Tomorrow Show 2016 in San Francisco and a ticket to next fall's TVOT NYC 2016 event in New York is also available (representing a substantial savings on the full ticket price of both shows). To purchase this special two-event package, click here.
  • To find out about special group rates (three or more), contact Tracy Swedlow at swedlow@itvt.com or (415) 824-5806.


We are still accepting speaker/panelist proposals, and welcome your suggestions for topics you would like to see covered on the event's schedule. Uniquely among tradeshows, the TV of Tomorrow Show features an agenda that is developed through ongoing dialog with the industry. Please contact Tracy Swedlow, at swedlow@itvt.com or 415-824-5806, to discuss your proposal. Also, please note that [itvt] is not a pay-for-play organization and that speakers do not have to pay any fee to participate in our TVOT events.


TVOT 2016 offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter and on our Web site, and in our talk radio show. As a sponsor, you also have such options as:

  • organizing a Workshop/Master Class on your company's solutions or on an industry topic of importance to your company;
  • booking a room for private meetings, customer hospitality and demos (available rooms offer views of the Presidio Forest, or the San Francisco Bay, the Golden Gate Bridge and Alcatraz Island);
  • having your company's logo and branding projected as an integral part of the show's set design;
  • having your company's TVOT party or special event (note: recreational opportunities at the Presidio include golf, bowling, cycling and more) promoted to TVOT attendees and the [itvt] readership at large.

Moreover, we are very open to working with your marketing department to devise creative, custom sponsorship packages that are tailored to your company's specific communications needs.

If you would like to find out more about sponsoring TVOT 2016, email us at swedlow@itvt.com or call 415-824-5806.


TVOT 2016's exhibitor showcase will be located in an area that is highly trafficked by the event's attendees. However, exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at swedlow@itvt.com or 415-824-5806.


The Golden Gate Club is located at 135 Fisher Loop, San Francisco, CA 94129. There are a number of hotels close by, including the famous Inn at the Presidio within the park itself. For out-of-town attendees who prefer to stay in downtown San Francisco and do not have access to a car, the facility is easily reached by taxi, Uber or Lyft (a 15-20 minute ride from Union Square, depending on traffic).

Driving directions to the Golden Gate Club from Silicon Valley, SFO and other locations (as well as information on the PresidiGo shuttle service between the Presidio and downtown, and other public transit options) can be found at: http://www.presidio.gov/venues/Pages/golden-gate-club-driving-directions...

There is ample parking near the Golden Gate Club, priced at $1.20 per hour and capped at $7.00 per day.


The [itvt] editorial team develops the agenda for our TV of Tomorrow Show events through an extensive dialoguing process with the readership of the [itvt] newsletter (which includes many key industry players), in order to ensure that each show covers all the issues that are currently of most pressing importance to the industry. As a result, we typically announce the agenda just a few weeks before each show. However, some of the issues that we expect to explore at TVOT 2016 include:

  • Reports from the field: How recent deployments of "TV Everywhere," virtual MVPD/"skinny-bundle" services, unbundled, direct-to-consumer OTT programming offerings, interactive-TV/video programming and advertising, live social broadcasting, dynamic and addressable VOD advertising, tcommerce, programmatic TV advertising, social TV, smart-TV applications, TV time- and place-shifting, programming-discovery technology, viewing-data and analytics services, transmedia storytelling, virtual/augmented reality experiences, and other advanced-TV/video offerings are faring in the real world; and what the success or otherwise of these deployments tells us about the business models for the TV of tomorrow. Which advanced-TV platforms and services are attracting audiences and generating revenues today and how?
  • The emergence of "virtual MVPD's/MSO's" and unbundled programming services that are seeking to take advantage of TV delivery over-the-top (OTT); and the implications of this phenomenon for traditional TV content providers, operators, marketers and advertisers, as well as for Multi-Channel Networks (MCN's) and other emerging players.
  • The implications of the increasing importance of subscription as a monetization model for OTT TV.
  • The potential of tcommerce--whether on pay-TV systems, smart TV's, second-screen devices or social-media platforms--to revolutionize the economics of television and advertising.
  • The ongoing challenges involved in accurately measuring and understanding TV viewership on non-traditional platforms; and how audience measurement is being reinvented in order to take into account the growth of cross-platform viewing, time- and place-shifting, and other ongoing changes in viewer behavior.
  • The increasingly important role "Big Data" is playing in the television and advertising industries: the new forms of data that are being generated by interactive, connected and social TV, and how brands and agencies can take advantage of these data to make their campaigns more targeted, more accountable and thus more effective.
  • The impact of "TV Everywhere" on viewing habits, audience measurement, advertising strategies, network and pay-TV business models and more; and how best to improve content discoverability and personalization, subscriber-authentication, and other elements of the TVE user experience in order to foster the medium's continued growth.
  • The emergence of Periscope, Meerkat, YouNow, Blab, Twitch and other live social-broadcasting services as platforms for programming, marketing and advertising.
  • Understanding the respective roles now being played by Twitter, Facebook and Snapchat in the television and advertising spaces--what are those companies' TV goals, how likely are they to achieve them, and what do other social-TV players need to do in order to survive and thrive alongside such powerful companies?
  • Understanding the possible impact that other social media platforms, such as Tumblr, Pinterest, Reddit and LinkedIn, could have on the television space.
  • The implications for YouTube and other players of Facebook's increasing importance as a video platform.
  • Where is second-screen interactivity/social TV succeeding and where has it fallen short? What forms of programming and advertising are best complemented via interactivity on the second screen?
  • The implications of the incorporation of ACR and other "intelligent" technologies into smart TV's--and the increasing role of intelligence in the TV ecosystem in general: What kinds of opportunities does truly smart television make possible?
  • Best practices for developing, producing, distributing, promoting and monetizing interactive TV content.
  • The potential impact of Vine, Instagram Video and other "micro-video" platforms on programming and advertising.
  • Questions of intellectual property rights, including new issues raised by multiplatform TV distribution, by the revitalization of longtail programming content, and by the emergence of related content as part of the television experience.
  • Recent and pending developments in interactive and advanced TV standards, and how these standards need to evolve going forward.
  • US cable's Reference Design Kit (RDK) and its implications for the global pay-TV industry.
  • The significance of HTML5 and the Cloud for the television space.
  • How questions of content discovery, navigation and personalization have become central to television's future.
  • The growing importance of metadata and related content to the TV experience.
  • The emergence of smart-TV advertising and commerce.
  • The emergence of social-TV advertising and commerce.
  • The threat posed to video advertising by adblockers--and the new technologies and strategies that are emerging to counter that threat.
  • The evolving regulatory environment--including such issues as "AllVid" and Net Neutrality.
  • The emergence of personalized video experiences that draw on the viewer's social graph.
  • The emergence of the app--whether on connected-TV or second-screen platforms, or across both simultaneously--as the gateway to the television experience: is our conception of the app still beholden to the PC/desktop model, and, if so, what would be a truly television-centered conception of the app?
  • The emergence of virtual reality (VR) as a platform for storytelling and news reporting.
  • The extent to which the "cord-cutting" phenomenon presents an existential threat to the pay-TV industry; and the extent to which new developments in pay-TV, such as "TV Everywhere," virtual MVPD services, and dynamic ad insertion for VOD will help operators defend against the threats it poses.
  • The future of TV design: How to ensure that usability and high-quality design become a core element of the advanced-TV user experience, and not just an afterthought; strategies for designing consistent, cross-screen and cross-platform interactive video experiences; making the business case for good design; the complex and evolving relationship between design, data and content discovery/navigation; and the impact of new technologies such as 4K UHD on TV user interface design.
  • The emergence of natural user interfaces, including gesture- and voice-controlled interfaces, interfaces powered by facial recognition, and more.
  • Understanding international advanced-TV markets: opportunities and risks in Europe, Asia, Latin America and beyond.
  • The role of local broadcasters in television's rapidly changing ecosystem.
  • The emergence of brands as providers of advanced-TV experiences in their own right.
  • The on-air incorporation of social media into sportscasts, news shows and other forms of live programming, and the impact of this phenomenon on the content and monetization of television.
  • The emergence of new forms of cross-platform storytelling ("transmedia")--how will transmedia find a mass audience, and how will it be monetized?
  • The centrality of sports as a driver of television innovation--and as a firewall against cord-cutting.
  • Connected-TV app stores, over-the-top delivery of live and on-demand programming, hybrid pay-TV/OTT offerings, "cable-as-an-app," retransmission disputes, and more: The rapidly evolving inter-relationships between the pay-TV, consumer electronics and programming/content industries.
  • The current state of investment in the interactive/advanced TV space. How are new investment trends, such as crowdfunding and accelerators, impacting the industry?
  • The latest tools for creating, delivering and testing interactive and multiplatform television.
  • The real world as platform: The emergence of 360-degree immersive interactive TV experiences that subvert traditional notions of the screen.
  • The impact of video streaming on the Internet infrastructure; the significance of such issues as Net Neutrality, bandwidth caps and interconnection deals for the broadband video industry; and emerging standards and technologies for enabling high-quality streaming in low-bandwidth environments.
  • The emergence of sponsored data services and their significance for the OTT /mobile TV space.
  • The diversification of the cable business: How will the emergence of new cable offerings such as smart home services (e.g., broadband-based monitoring and security and automation) impact the cable industry going forward?
  • The increasingly importance of fan communities in the development, promotion and monetization of programming.
  • The evolving relationship between YouTube and its creators, the significance of the recent spate of acquisitions of YouTube MCN's by big media companies, and the prospects for the ongoing attempts of the MCN's to reduce their reliance on YouTube and embrace new platforms.
  • Wearable technology, virtual reality, augmented reality, near field communication, artificial intelligence, and more: Identifying the emerging technologies and media that could impact the television/video space going forward.
  • The relationship between smart TV and the second screen.
  • New technologies for collaborative editing of mobile video and their potential impact on the programming and advertising spaces.
  • The significance of the VOD "Binge-Viewing" phenomenon--its potential impact on advertising strategies, programming promotion and even programming formats themselves.
  • Mega-mergers, new automated/programmatic media-buying platforms and more: recent developments in the advertising industry and their impact on the television space.
  • Television's role in the "Internet of Things."
  • The significance of the 2016 election for the television and advertising industries.
  • How best to conceptualize the oft-promised "gamification" of TV.
  • The significance for television of the emergence of eSports.
  • How to reconceptualize advertising campaigns so that they reach viewers whose attention is dispersed across multiple screens.
  • Understanding the emerging viewing habits and evolving programming preferences of Millennials and Plurals ("Generations Y and Z").
  • How to ensure that programming, advertising and the institutions responsible for them reflect and are responsive to the increasing diversity of today's Millennial and Plural audiences and cultural influencers.
  • How to identify, manage and monetize the new social-video talent that appeals to Millennials and Plurals.
  • How to reinvent advertising, marketing and content-creation strategies in response to the new genres of programming and the new types of creators/influencers that are now engaging Millennials and Plurals on social-video platforms.





"We were thrilled to be the Premier sponsor at TVOT. The caliber of the content and the attendees was spectacular, so we're looking forward to future events too. Our team made some great connections…We had a good amount of press…And the conversations were top quality. Fantastic event!" – Marketing, Premier Sponsor, Adobe



"By the way, I love the step-and-repeat photos from your SF event... Rovi logo looked great in the photos!" – Head of Marketing, Bronze Sponsor, Rovi Corporation



"I'm so glad the party was such a hit! We had a great time ourselves, and it stayed packed all night! That is always a great sign!" – Marketing, Cocktail Sponsor, Rentrak



"Thanks for including us. As always, it was a great show." – Marketing, Bronze Sponsor, Digitalsmiths



"We are always happy to sponsor. We consistently hear great feedback from attendees regarding their TVOT experiences."  – Marketing, Sponsor, Clearleap/IBM



"I wanted to say thank you so much for yesterday’s panels.  Both Ashley [Parrish – Executive Producer, NBCUniversal’s  Today Digital] and Bill [Smee, Executive Producer, NBC News] had a great time and thoroughly enjoyed the engagement with their peers.  I look forward to working together in the future."– Patrick Bunting, NBCUniversal News"



"You truly put together the best group of people! I always meet a couple of fascinating folks." – Sherry Brennan, SVP of Distribution Strategy and Development, Fox Networks



"Loved everything." -- Lisa Hsia, EVP of Digital, Bravo and Oxygen Media



"I was most impressed with the quality of the conference. The stage set, art exhibit, audience quality and planning were amazing. Fantastic job." -- Gary Shapiro, President and CEO, Consumer Electronics Association (CEA)



"Well done Tracy: another great event filled with innovative ideas and great people!  Appreciate being a part of it."-- Adam Lowy, General Manager of Interactive TV, DISH Network"





"It was a great show today. A very impressive line-up. I was only disappointed because there were a few sessions that overlapped that I wanted to attend. Since cloning is still illegal, I had to miss a few." -- Jeffrey Silverman, CEO, Laconia Ventures


"Fabulous job with the show again this year!" -- Jane Clarke, Managing Director, CIMM





"Once again, you knocked it out of the park."– Chris Pizzurro, Head of Product, Sales & Marketing, Canoe Ventures


"We enjoyed being a part of TVOT in New York and are looking forward to continuing our involvement at the show in San Francisco." – Nikos Iatropoulos, CEO, Lingospot 



Really beyond impressed." – Robert Marking, SVP of Sales and Business Development, Reed MIDEM (Produces MIPTV)



"Congratulations on another amazing event! Thanks so much for working with us. The OVEE events really rocked." – Sharan Sklar, Business Development Director, Independent Television Service





"Thank you again for having me at TVOT NYC. I had a blast on and off stage. I look forward to collaborating again in 2016." – Lizza Money Morales, Periscope Star


"Congrats on another big year for TVOT.  It was an honor to moderate at your SF event.  I wish you continued success in 2016." – Jon Erlichman, The Verge & Periscope Star 



"Your event was great." – Ron C. Pruett Jr., CEO, Al Roker Labs




"It’s been the best TVOT I ever attended! Thx for setting up this great event." – Olivier LaCour, Senior Director of Design, Cisco

"Just wanted to send you a note to congratulate you on an excellent TVOT conference. As well as having a fantastic opportunity to speak alongside such an expert panel, I learned so much at the event. The tone was just right, the city and people were fantastic and the organizers were so friendly and helpful…Thanks so much for having me at your wonderful conference!"– Claire McHugh, CEO, Axonista

"I enjoyed your event. It was cool." – Mystery Guitar Man (a.k.a. Joe Penna), Big Frame & AwesomenessTV

"Thanks for another great conference! You always do an incredible job and I appreciate being a part of the experience." – Stephanie Otto, CEO, Brainstorm Communications


"I greatly enjoyed the TVOT conference in SF. I found it inspiring and met some great people." – Fabian Birgfeld, Founder and Director, W12 Studios






North America