TVOT 2016: The Millennial Generation's Anthem: I Want My Advanced-TV

[itvt] is pleased to highlight the following TVOT 2016 session:

     

 

TUESDAY, JUNE 7TH

10:40-11:10AM
Ventana Room
TVOT 2016: The Millennial Generation's Anthem: I Want My Advanced-TV

As the largest subset of the population, Millennials' video-viewing habits are driving cataclysmic shifts in media and advertising. This conversation will explore the changing ways they are consuming traditional television content across all screens, and how DISH Media Sales is utilizing technology to help marketers reach them. Participants include:

  • Adam Lichstein, President of Seller Platforms, Tremor Video
  • Adam Lowy, GM of Advanced TV, DISH Network and Sling TV

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes next week:

Region: 
North America