TVOT 2016 Keynote Presentation: Transforming How We Watch the News

[itvt] is pleased to announce that we have updated the TV of Tomorrow Show 2016 Schedule of Sessions with more details about the June 8th keynote by Alex Wellen, Chief Product Officer of CNN. We have also included this information below.

We will be announcing details of additional TVOT 2016 keynotes, firesides and Master Classes this week and next.

 

JUNE 8TH, Wednesday

10:35-11:00AM
Ventana Room
Keynote Presentation: Transforming How We Watch the News

Since the advent of the remote control in 1955, TV viewers and advertisers haven't stopped demanding more and more "control" of the TV experience. In this keynote presentation, CNN Chief Product Officer, Alex Wellen, will take us on CNN's journey to reimagine news with the introduction of CNNgo, a mobile-first and connected-TV video experience that "puts the consumer in the control room." From native advertising to sampling to binging, Wellen will demo the latest incarnation of CNNgo that offers a deep library of on-demand content, news clips, original programming, and live breaking news. 

The keynote will then take a look ahead at five immersive new ways consumers and marketers are discovering and engaging with video across the latest OTT devices and advanced set-top boxes. Whether it's coverage of the 2016 presidential election, a developing story out of North Korea, or Anthony Bourdain's latest excursion in Senegal, there's never been a more extraordinary (and disruptive) time across the news landscape.

Region: 
North America