Interactive TV Headlines Round-Up (III) 8/1/16: Facebook Live, FlixFling, Fox, True[X], Mondelez, FX, Fullscreen, Google, Meredith, Hulu, IBM, Clearleap, The Weather Company, Innovid, MODI Media

As most of you are probably aware, [itvt]'s news round-ups were on hiatus for a couple of months, because our editorial team was working on TVOT SF 2016 and then taking a post-event break. We expect it will take us a few weeks to catch up with all recent developments (note: we have marked older stories with the date they originally broke), so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Facebook Paying Celebrities, Social-Video Stars to Use Facebook Live
  • Facebook Live Updates Include Broadcasts of up to 4 Hours, Fullscreen and Video-Only Modes
  • NBA in Deal to Live-Stream Pre-Olympics Exhibition Games on Facebook
  • Following Temporary Removal of Video of Philando Castile Shooting Aftermath, Facebook Issues Statement on Facebook Live Censorship Policy
  • SocialFlow: Publisher-Posted Video Significantly Increasing Reach on Facebook
  • Facebook Piloting Offline Video Viewing in India
  • Streaming Video Service, FlixFling, Teams with Olympusat to Add Spanish-Language Programming
  • Fox Becomes First Broadcast Network to Live-Stream Primetime Programming; Service Available to Authenticated Pay-TV Subscribers
  • Fox Sports Regional Networks to Begin Live-Streaming Local NHL Telecasts

  • Mondelez in Deal to Expand its Use of Fox's True[X] Advanced-Advertising Platform
  • True[X] to Bring Interactive Video Ads to Kik (June 8th)
  • FX Launches New Version of its FXNow TV Everywhere App for Apple TV
  • MCN Fullscreen Media Names Ex-Vevo Exec, Scott Reich, SVP of Programming
  • Fullscreen Rebrands as Fullscreen Media, Reorganizes into 3 Arms: Fullscreen Creator Network, Fullscreen Entertainment, Fullscreen Brandworks (May 9th)
  • Fullscreen Acquires Social Media Studio, McBeard (May 4th)
  • Fullscreen Launches $4.99-per-Month SVOD Platform (April 25th)
  • Fullscreen Buys Direct-to-Fan Technology Platform, StageBloc, to Offer Creators Ecommerce, Fan Clubs, Ticketing, Content Management (March 17th)
  • Fullscreen Teams with GroupM on Influencer-Marketing Service, "Playa" (January 5th)
  • GfK: 17% of US TV Households Now Broadcast-Only, vs 15% Last Year; 6% Use Only OTT VOD Services, vs 4% in 2015
  • Report: Google's Programmatic Video Revenues Seeing Significant Growth
  • Google's DoubleClick Publishes Report on Global Adoption and Use of Programmatic Video
  • Meredith to Distribute its Local News Videos on Apple TV, Android TV, Amazon Fire TV, Chromecast, iPhone, Android, iPad and the Web via Haystack TV's "Personalized Video News" Platform
  • Haystack TV Rolls Out Major Update of its Platform (April 21st)
  • NAB Invests in Haystack TV (February 19th)
  • Hub Research Study: Hulu and Amazon Streaming Services "Almost Always" Used in Conjunction with Netflix
  • Hulu Names Ex-Xbox Exec, Richard Irving, VP of Product Management
  • Hulu CEO Confirms Plans to Launch Virtual MVPD Service
  • New Survey from IBM's Clearleap Gauges Consumer Attitudes to Streaming
  • IBM's Weather Company Launches Second Mobile Show, "The Ari Effect" (June 28th)
  • IBM Launches Wimbledon App for Apple TV (June 15th)
  • The Weather Company Launches AI-Powered "Watson Ads" (June 2nd)
  • IBM's Clearleap Powers Ad-Supported OTT Service from CBC (April 18th)
  • IBM's Clearleap Powers Subscription-Based OTT Service from Comic-Con (April 18th)
  • IBM Closes Deal to Acquire The Weather Company's Product and Technology Businesses (January 29th)
  • Innovid Counters Ad Fraud via Partnership with Integral Ad Science
  • Innovid Names Ex-Simulmedia Exec., John Piccone, Chief Growth Officer (June 29th)
  • Innovid Launches "the Ability for Marketers to Engage Twitter Users with Premium Video Ads while Providing Advanced Analytics for all Owned-and-Operated Twitter Properties across both Mobile and Desktop" (June 17th)
  • Innovid in Connected-TV Advertising Partnership with MODI Media (May 26th)
  • Innovid Study Finds Interactive Ads Out-Perform Pre-Roll on Connected TV (May 18th)
  • Innovid Beta-Launches "Personalization, Interactive and Measurement Solutions for Social Video" (April 20th)
  • Innovid Appoints APAC MD (March 30th)
  • Innovid Research Finds Mobile Video Ads Generate Most Engagement, Connected-TV Ads Most Completion (March 11th)
  • Snapchat in Advertising/Data Partnerships with Innovid, Nielsen, Sizmek (February 25th)
  • Innovid Integrates with Analytics Company, Moat (February 16th)
Region: 
North America