Interactive TV Headlines Round-Up (IV) 8/19/16: Snapchat, Spotify, Synacor, Teads, The QYOU, TiVo, true[X], Tru Optik, Turner, Refinery29, TVSquared, Twitch, Curse, Twitter, Apple, Univision, Gawker

As most of you are probably aware, [itvt]'s news round-ups were on hiatus for a couple of months, because our editorial team was working on TVOT SF 2016 and then taking a post-event break. We expect it will take us a few weeks to catch up with all recent developments (note: we have marked older stories with the date they originally broke), so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Report: Snapchat Seeking "More TV-Like" Programming for its Discover Service
  • Sony Pictures Entertainment Becomes First Brand to Trial 360-Degree Video Advertising on Snapchat
  • NFL Extends Deal with Snapchat; Will Launch Channel on Snapchat Discover, Produce Snapchat Live Stories for Games, Special Events
  • Olympics Coverage on Snapchat Attracts Significant Audience
  • Spotify Releases its First Original Video Show, "Deconstructing"
  • Spotify Launches Documentary Series on Metallica
  • Strimm TV--a Company that Allows "Ordinary People and Organizations [to] Create Their Own TV Channels"--Says People in 100+ Countries Have Used its Platform to Launch Custom Channels and that it Now Has 355 "Constantly Broadcasting" Channels
  • Synacor to Provide Authentication for HBO Go TV Everywhere Service
  • Synacor Reports 23% Revenue Growth
  • Synacor Rolls Out Single Sign-On Support for iOS, Apple TV (June 13th)
  • Consolidated Communications to Use Synacor's End-to-End Video Solutions for TVE and Other Advanced-TV Services (June 7th)
  • Synacor Acquires Digital Advertising Company, Technorati (February 25th)
  • TDG: Social-Mobile Video Poised for Significant Growth
  • Outstream Video Advertising Specialist, Teads, Raises $47 Million in Debt Financing
  • Teads Launches "inRead 360" Interactive 360-Degree Outstream Video Ad Format (July 25th)
  • Teads Launches Programmatic Outstream Video Accreditation Program (June 6th)
  • Teads Opens Canadian Office (April 19th)
  • Teads Launches "inRead Vertical" Format (February 16th)
  • Internet-Video-to-Pay-TV Company, The QYOU, in Deals with T-Mobile's Knippr (Netherlands) and with Global Eagle Entertainment
  • Report: TiVo Bolt Plus Box to Launch September 15th
  • Music-Video Creation App, Triller, Adds Social Features
  • Fox-Owned Advanced-Advertising Company, true[X], Partners with BrightLine to Extend Reach of its "Choice-Based Engagement Advertising Technology" to the Living Room
  • Disney-ABC Cable Network, Freeform, to Run true[X]-Powered Interactive Ads on its Online and Mobile Platforms
  • OTT Measurement and Data-Management Company, Tru Optik, Teams with Voter Intelligence Specialist, TargetSmart, to "Provide Insights Related to the Entertainment Content that Americans Consumer in order to More Effectively Optimize Political Media Campaigns across Mobile, Digital, OTT and Connected TV"
  • Tru Optik Names Michael Scott Chief Revenue Officer (May 31st)
  • Tru Optik Adds Marshall Cohen to its Board of Advisors (May 19th)
  • Tru Optik in Data-Sharing Partnership with Experian Marketing Services (March 30th)
  • Tru Optik in Ad-Targeting Partnership with Mindshare (February 24th)
  • Turner Leads $45 Million Investment Round in Female-Focused Digital Media Company, Refinery29; Other Participants Include Scripps Networks Interactive; Turner and Refinery29 Will "Work Together on Content Creation and Development Tied to Key Programming across the Turner Networks that Will Appeal to Refinery29's Core Audience of Millennial Women [and] also Collaborate on Cross-Platform Ad Sales Partnerships"
  • Turner Entertainment CCO Trumpets Success of Company's Ad Load Experiments
  • Turner Tests On-Screen Countdown Clock for Commercial Breaks
  • Same-Day Campaign Measurement/Optimization Company, TVSquared, Raises $3 Million
  • Amazon-Owned Gamer-Focused Live Social Broadcasting Platform, Twitch, to Acquire Gaming Information and Community Platform, Curse; Curse Claims to Attract 30 Million Uniques per Month
  • NYT: "Twitter Is in Talks with Apple to Bring the Twitter App to Apple TV, which Would Potentially Let Millions of Apple TV Users Watch the Streaming NFL Games" that Twitter Will Be Offering through its NFL Streaming Deal
  • Twitter Teams with BuzzFeed Motion Pictures, Warner Bros. to Live-Stream "Suicide Squad" Red-Carpet Premiere
  • Twitter Adds "Instant Unlock Card" to its Conversational Ads; Feature Lets Users Unlock Video and Other Exclusive Content by Retweeting Promotional Tweets
  • Report: Twitter Seeing Video-Advertising Success in Asian Markets
  • Univision Acquires Gawker Media as Part of Digital Expansion
  • Report: Univision Planning Programmatic Expansion



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