Interactive TV Headlines Round-Up (III) 1/24/17: Gracenote, Nielsen, GroupM, HbbTV, HTC Vive, Hulu, Instagram, Intel, Jaunt,, Mashable, Microsoft, Mohu, Nagra, Samsung, NBC, Turner, Netflix

As most of you are probably aware, [itvt]'s news round-ups were on hiatus for a couple of months, because our editorial team was working on TVOT NYC 2016 and then taking a post-event break. We expect it will take us a few weeks to catch up with all recent developments (note: we have marked older stories with the date they originally broke), so if you have sent us a press release or briefed us about a piece of news, and don't yet see it covered here, please bear with us.

  • Report: Gracenote Edges Out TiVo as Principal Metadata Provider for Comcast's X1 Platform
  • Nielsen in Deal to Acquire Gracenote for $560 Million (December 20th)
  • Report: WPP Media-Buying Arm, GroupM, Developing Methodology for Measuring Ad Impressions across Screens
  • HbbTV Association Issues RFP for "the Creation of a Reference Application for Online Streaming of DRM-Protected Video to HbbTV Televisions and Set-Top Boxes"
  • HbbTV Association Releases Test Suite for HbbTV 2 Specification (December 6th)
  • HTC to Launch Subscription Service for its Viveport VR App Store
  • HTC's Vive Tracker Allows Real-World Objects to Be Tracked in VR
  • Hulu's Live TV Service to Launch in a "Couple of Months," Will Be Priced at "Under $40" per Month
  • Hulu Says Its Live TV Service Will Include CBS
  • Hulu Begins Beta-Testing its Live TV Service
  • Hulu to Support Downloads for Offline Viewing
  • Hulu Previews New User Experience that Will Launch Alongside its Planned Live TV Service
  • Hulu in Exclusive Streaming Deal with Magnolia Pictures
  • Auto-Playing Video Ads Launch on Instagram Stories
  • Intel CEO Says Company's Project Alloy "Merged Reality" Headset to Ship in Q4
  • Report: Intel Developing Technology that Will Let Viewers Create their own Interactive, Live, 3D Sports Broadcasts
  • Jaunt Publishes "Cinematic VR Field Guide," Announces Plans for VR Series Based on 1992 VR-Themed SciFi Movie, "The Lawnmower Man"
  • Stand-Up Comedy-Streaming App,, Raises $2.25 Million
  • Lionsgate Invests in "Immortals" eSports Franchise
  • Mashable, Nat Geo WILD Partner to Produce Original Series for their Digital and Social Platforms; Partnership Combines Nat Geo's Filmmaking and Photography Expertise with Mashable Studios' Digital Production Capabilities
  • Microsoft Secures Interactive TV Programming Patent
  • Microsoft Updates its Twitch Competitor, Beam
  • Mohu Launches AirWave OTT/OTA Device, Priced at $149.99
  • MStar to Support Nagra/Samsung TVkey Technology on its EMC TV SoC's; Tech Is Designed to Enable Pay-TV Operators to Deliver Premium Content to TV's without a Dedicated STB, while Meeting MovieLabs Content-Protection Standards
  • Nagra and Samsung to Create TVkey Licensing Body
  • NBC Sports Group, Turner to Combine Streaming Platforms; iStreamPlanet CEO: Combo of NBC's Playmaker Media and Turner's iStreamPlanet Will Provide "an Alternative Solution to BAMTech"
  • Netflix Announces its First Korean Original Series, "Love Alarm"
  • Jerry Seinfeld in Production Deal with Netflix; Deal Will See "Comedians in Cars Getting Coffee" Moving from Sony's Crackle
  • Netflix Reports Strong US and International Subscriber Growth
North America