Google and the Future of Local TV News at TVOT SF 2019

ITVT is pleased to announce more details about a TVOT SF 2019 fireside chat that will explore how Google is partnering with broadcasters to improve local TV news.

Here's the listing for the session from the show agenda:

 

 

11:05-11:35AM, Wednewday, June 12th
Hawthorn Room
Fireside: Google and the Future of Local TV News

Columbia Journalism Review published a paper coining the phrase "news deserts" for those areas where local newspapers have closed across the country and left no newspaper covering local issues. What this study doesn't address are all of the local TV and radio news outlets that are serving these local communities. In fact, local broadcast TV is the most trusted news source in every local market (by far)--it's also the news source with which users most engage. The Google News Initiative is a $300 million investment to help journalism thrive in the digital age. 

In this fireside chat Colin Dixon, Principal Analyst at nScreenMedia, and Rebekah Dopp, Principal, News and Local Media-Global Partnerships at Google, will discuss the Google News Initiative and why it's so important for our democracy to partner with local broadcasters to elevate quality information (which includes combating misinformation), evolve business models to support quality journalism (beyond ads to subscriptions), and empower news organizations to use new technology, like AI, to meet their needs. 

Region: 
North America