“Attribution from All Angles” at TVOT NYC 2019: New Panelists

ITVT is pleased to highlight the TVOT NYC 2019 panel session, “Attribution from All Angles.” Pleaser note that, since we announced the agenda last week, Radha Subramanyam, President and Chief Research and Analytics Officer of CBS, and John Hoctor, GM of Measurement at LiveRamp, have joined the panel. The panel will begin at 3:55PM on the Gallery Stage (note: TVOT NYC 2019 takes place December 4th at our new location in Tribeca: Town Stages, 221 West Broadway, New York, NY 10013).

Here’s a description of the panel session from the Show Brochure:

Attribution has leapt to the foreground as a real accelerant for business growth--and rightly so. Yet the realities and promise of attribution can vary substantially throughout the industry. In this session, panelists representing a wide cross-section of viewpoints will discuss attribution from all angles, addressing the challenges of serving and measuring premium video content across multiple ad-supported distribution platforms. Attendees will learn about the impact and value performance-driven attribution offers for 2020 and beyond, as well as the pitfalls to avoid. Panelists include:

 
 
 
Purchase your tickets for TVOT NYC 2019 here: http://tvotshow.com/register-tvot
 
Region: 
North America