“Preparing for the CCPA” at TVOT NYC 2019

ITVT is pleased to announce the TVOT NYC 2019 panel session, “Preparing for the CCPA.” The panel will begin at 4:45PM on the Gallery Stage (note: TVOT NYC 2019 takes place December 4th at our new location in Tribeca: Town Stages, 221 West Broadway, New York, NY 10013).

Here’s a description of the panel session from the Show Brochure:

The California Consumer Privacy Act (CCPA), which is scheduled to go into effect on January 1st, 2020, will significantly impact most if not all of the companies operating in the video-advertising ecosystem. This panel will cover some of the most important topics relating to privacy and its impact on television.

Questions to be addressed include: What are the pros and cons of more aggressive privacy legislation like CCPA for the consumer? Does CCPA make first-party data and contextual targeting significantly more important? What are the most important elements of CCPA for publishers and adtech companies? What are the biggest challenges of complying with CCPA? Have the newly issued regulations introduced new obstacles? What are the consequences of failure to comply? And can companies wait until a federal law is enacted that overrides the individual state privacy laws? Panelists include:

Purchase your tickets for TVOT NYC 2019 here: http://tvotshow.com/register-tvot

North America