“Streaming the News: The Legacy Brands Rebrand” at TVOT NYC 2019: New Panelist

 

ITVT is pleased to highlight the TVOT NYC 2019 panel session, “Streaming the News: The Legacy Brands Rebrand.” Please note that, since we announced the agenda earlier this month, Chris Berend, EVP of Digital at NBC News, has joined the panel. The panel will begin at 9:25AM on the Hall Stage (note: TVOT NYC 2019 takes place December 4th at our new location in Tribeca: Town Stages, 221 West Broadway, New York, NY 10013).

Here’s a description of the panel session from the Show Brochure:

This session will explore how the digital arms of broadcast networks' legacy news operations are balancing maintaining those networks' brand equity with the need to adapt to an environment that is quickly changing around them--not only technologically, but economically, socially and politically.

Questions to be addressed include, among many others: To what extent are networks' digital news operations becoming separate organizations from their broadcast newsrooms? Amidst ongoing political polarization, to what extent are those operations at risk of providing tribal affirmation rather than objective information? How are they responding to the increasing power of Facebook, Twitter and Google as news gatekeepers? What role do subscription, advertising, and authentication respectively play in their monetization strategies? How important is local news to their future? And, with video news becoming a commodity, thanks to the rapid proliferation of streaming information channels, how can legacy network news brands stand out in a digital world? Panelists include:

Purchase your tickets for TVOT NYC 2019 here http://tvotshow.com/register-tvot

 

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