Televisionation: Vicki Lins, President and CEO, CTAM

Televisionation: Vicki Lins, President and CEO, CTAM

 
ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.
 
This episode features Vicki Lins, President and CEO of the Cable & Telecommunications Association for Marketing (CTAM).
 
 
Among other things, Lins discusses CTAM’s mission and work; shares her thoughts on how the organization will evolve going forward; explains how the Covid-19 pandemic is changing viewer behavior; and tells us why she feels that the TV industry is proving to be particularly nimble in addressing the challenges posed by the pandemic.
 
(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)