Televisionation: Gerrit Niemeijer, CTO of Ampersand

Televisionation: Gerrit Niemeijer, CTO of Ampersand

ITVT/TVOT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era.
 
This episode features Gerrit Niemeijer, CTO of Ampersand (formerly NCC Media), a data-driven TV ad sales and technology company, co-owned by Comcast, Charter and Cox. Among other things, he discusses Ampersand’s goal of connecting streaming and traditional linear TV, in order to bring greater scale and coherence to TV advertising; describes the company’s new AND platform, which it bills as enabling marketers to plan, buy and measure campaigns across linear and streaming video via a single interface; outlines the significance of the company’s recently announced deal with Verizon Media; and more.
 
(Note: If you would like to share your thoughts on how the Coronavirus/Covid-19 crisis will change the TV and advertising industries, and tell us what your company—or you yourself—are doing to prepare for this new reality, please contact us at tracyswedlow@gmail.com.)


Region: 
North America