Presenting the Schedule of Sessions for TVOT LIVE! Spring 2021 (April 26th-30th)

 

 
ITVT is pleased to present the schedule of sessions for our next virtual conference, TVOT LIVE! Spring 2021, which will take place April 26th-30th
 
The weeklong online event will offer panels and keynotes featuring a sterling line-up of TV/video/advertising industry leaders; together with extensive networking and business-development opportunities; as well as some great entertainment and fun social activities (to be announced)!
   
Please note that:
 
  • You can access an interactive schedule here. It will allow you to subscribe to receive instant updates about the show; select sessions you wish to attend and save them to your personal calendar; and post session information to social media.
  • The official Twitter hashtag of the show is #TVOTlive, and the official Twitter account is @TVOTshow.
  • We will be announcing more details about a number of panels and keynotes in upcoming issues of the ITVT newsletter.

 

 
11:00-11:05AM Eastern (8:00-8:05AM Pacific)
Main Stage
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT
 
 
11:05-11:35AM Eastern (8:05-8:35AM Pacific)
Main Stage
“Leader of the Track” Fireside, Sponsored by VIZIO
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
 
 
11:35AM-12:25PM Eastern (8:35-9:25AM Pacific)
Main Stage
“Hot Topic” Session, Sponsored by VIZIO
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
 
 
12:25-12:30PM Eastern (9:25-9:30AM Pacific)
BREAK
 
 
 
12:30-1:15PM Eastern (9:30-10:15AM Pacific)
Main Stage
The Emerging Smart TV Ecosystem for Content, Advertising and Data 
 
As CTV takes off, a distinct ecosystem has spring up around the leading smart TV OEMs who now all have their own FASTs, their own data and measurement plays and their own advertising platforms. In this panel we’ll discuss what the rise of this ecosystem means for the TV industry, who the key players are, how the smart TV ecosystem differs from the content-based ecosystem and what to look for in the years ahead. Panelists include:
 
 
 
1:15-2:00PM Eastern (10:15-11:00AM Pacific)
Main Stage
Television News in the Time of Covid
 
This session will bring together leaders from the world’s largest local, national and international television news organizations to examine how the Covid-19 pandemic has disrupted the ways viewers are consuming and using news—not least, by leading to an increase in viewing on digital platforms. Panelists will debate whether these changes are likely to be permanent and, if so, whether they can enable the TV news business—which in recent years has seen a significant acceleration of the “graying” of its audience—to future-proof. They will also explain how their respective organizations are responding to evolving viewer behavior and attempting to increase their appeal to new audiences by re-imagining how news is gathered, presented and distributed. Panelists include:
 
 
 
 
2:00-2:45PM Eastern (11:00-11:45AM Pacific)
LUNCH BREAK AND NETWORKING
 
 
2:45-3:15PM Eastern (11:45AM-12:15PM Pacific)
Main Stage
Keynote Fireside Chat: How Brands and Media Will Build the Future of Partnership
 
As advertisers seek new and compelling ways to engage audiences and connect with consumers, the media industry has developed innovative new solutions to answer the needs of the market. Partnerships are now established between brands and networks that are cross-platform, interactive and even transaction-enabled from the start, adding hugely to the options and benefits available to advertisers and media owners alike. In this keynote fireside chat, Mike Bloxham, SVP of Global Media and Entertainment at Magid, and Josh Feldman, Chief Marketing Officer, Advertising Sales and Partnerships, at NBCUniversal, will explore the new opportunities available to marketers to move their business forward through engaging content experiences from commerce-enabled solutions, to new data, insights and technology and more.
 
 
 
3:15-4:05PM Eastern (12:15-1:05PM Pacific)
Main Stage
How Do You Know It’s Real?
 
For years we’ve labored to fake things—from relics and paintings to photographs. Today the tools are available to put whomever you wish into a video. Is this a nightmare, a new creative outlet, the end of trust, or all of the above? Explore this topic with leaders of the field. Panelists include:
 
 
 
 
4:05-4:10PM Eastern (1:05-1:10PM Pacific)
BREAK
 
 
4:10-4:45PM Eastern (1:10-1:45PM Pacific)
Main Stage
Co-Watching: The Next Best Thing to Being There
 
More than a decade after the “second screen” brought mobile users and TV content together, the co-watching era brings people together in a sync solution with live content. The live sports and entertainment industries have benefitted, during lockdown, from audiences not able to gather in sports venues, sports bars, or even in living rooms. This panel features some of the global leaders in the field of co-watching, who will discuss the technical and marketing challenges of launching and sustaining co-watching experiences. Panelists include:
 
 
 
4:45-5:15PM Eastern (1:45-2:15PM Pacific)
Main Stage
CTV, Games and Advertising
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include:
 
 
 
5:15-6:00PM Eastern (2:15-3:00PM Pacific)
Main Stage
Advertising On CTV: Challenges and Opportunities
 
As audiences shift from cable to streaming, ad dollars will need to go along with them. But advertising on CTV is nothing like advertising on traditional TV. Or is it? Panelists will discuss the benefits of running ads on CTV (all that data) along with the road blocks (all that confusion). We’ll look at how to use CTV for branding and reach and how to use it for more tactical engagements, what you can and can’t do with data and how to understand if it’s all working as planned. Panelists include:
 
 
 
 
11:00-11:05AM Eastern (8:00-8:05AM Pacific)
Main Stage
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT
 
 
11:05-11:35AM Eastern (8:05-8:35AM Pacific)
Main Stage
Your Data or Your Gut?
 
 
Media and entertainment executives have a long history of “knowing” what sells, but nowadays are gut feelings enough of a foundation for a winning business strategy? As more and more choices vie for consumers’ attention and loyalty, can the content industry really leave subscribers’ viewing choices to chance? Jerimiah Hamon, Chief Scientist at Firstlight Media, is a computational mathematician with a background in military intelligence, healthcare and medical research, and now consumer behavior and entertainment. He is expert at correlating and automating the links between stimuli and viewer responses to enable more precise targeting of video content. In this wide ranging conversation with Chris Pfaff, CEO of Chris Pfaff Tech Media, Jerimiah will lift the veil that surrounds data science, explaining: the top misconceptions executives have about data; the pillars of a successful data strategy; and the advanced psychographics that are making data more accurate than ever.
 
 
 
11:35AM-12:25PM Eastern (8:35-9:25AM Pacific)
Main Stage
The Alchemy of New Data Science: Spinning Subscriber Straw into Gold
 
Firstlight Logo
 
With hundreds of OTT services competing for audience share, there’s an increasing need for the personalization and recommendations bullseyes that enhance viewer engagement, loyalty, and long-term value. Forward-looking content providers are crossing into a new frontier of subscriber management. They elevate data collection and analysis science to identify viewer interests and behaviors to connect them with content they will love. Rather than rudimentary Age, Geo, or Genre targeting, today’s data strategies leverage AI-powered tools to go deeper. Psychographic insights, rich metadata, and fine points of viewing behavior allow the creation of uniquely personal viewer profiles. This panel will discuss the art and science of next-generation data management. Attendees will learn what is needed to get beyond the basics of data analysis; how content providers and their partners are creating profiles; how to separate valuable insights from the fool’s gold of inaccurate or misleading information; and, most importantly, attendees will understand what success looks like. Panelists include:
 
 
  • Colin Dixon, Chief Analyst, nScreenMedia (Moderator)
  • Paul Pastor, Chief Business Officer, Firstlight Media
  • Additional panelists TBA
 
 
12:25-12:30PM Eastern (9:25-9:30AM Pacific)
BREAK

 
12:30-1:05PM Eastern (9:30-10:05AM Pacific)
Main Stage
The Way Forward for Cross-Platform Measurement
 
This session will provide insight into the latest developments in cross-platform measurement, identify the challenges this field still faces, and assess ongoing efforts to overcome those challenges. Questions to be addressed include: What do buyers and sellers respectively need from cross-platform measurement, and how well is the industry addressing those needs? What challenges is the Covid-19 pandemic presenting to the measurement industry? What impact are issues of data privacy and security having on the space? What is the status of the various cross-platform measurement initiatives from organizations such as CIMM, the MRC, the IAB and the WFA? How can the different media companies and organizations that have developed proprietary approaches to cross-platform measurement best collaborate? And what obstacles stand in the way of such collaboration? Panelists include:
 
 
 
 
1:05-1:45PM Eastern (10:05-10:45AM Pacific)
Main Stage
Pandemic Experiments
 
On some level, the Covid-19 pandemic and the behavioral changes it has engendered are effectively serving as a series of massive “experiments” that are allowing researchers to deepen their understanding of the television and advertising industries by observing how those industries—and the consumers they serve—are responding to a sudden disruption of the status quo. This session, featuring a panel that includes some of the leading researchers in TV and advertising, will identify the new viewing and purchasing behaviors to which the pandemic is giving rise, and discuss how buyers, sellers, adtech providers and other advanced-TV advertising stakeholders are adapting to those new behaviors. Questions to be addressed include whether these changes are likely to be temporary or permanent; and whether the pandemic has simply hastened an ongoing, inevitable evolution of television advertising, or we are now seeing shifts occurring that were not previously anticipated. Panelists include:
 
 
 
 
1:45-2:00PM Eastern (10:45-11:00AM Pacific)
Main Stage
News Announcement by HyphaMetrics
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Presenters include:
 
 
 
 
 
2:00-2:30PM Eastern (11:00-11:30AM Pacific)
LUNCH BREAK AND NETWORKING
 
 
2:30-3:00PM Eastern (11:30AM-12:00PM Pacific)
Main Stage
Fueling Fandom through Data Science and Research
 
 
Shifts in media distribution and consumption are reshaping everything in the world of entertainment, making competition for fans more heated and confusing. Tom Weiss, Chief Data Scientist for MarketCast, will examine the impact of TV and streaming services, combining data science with traditional research to understand changing consumer behaviors and opinions. Far from being competitors, these two disciplines complement each other, with data science helping identify what fans watch, buy and listen to, and traditional research pinpointing why they watch, buy and listen.
 
 
 
3:00-3:30PM Eastern (12:00-12:30PM Pacific)
Main Stage
“Hot Topic” Session, Sponsored by Innovid
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Presenter:
 
 
 
 
3:30-3:35PM Eastern (12:30-12:35PM Pacific)
BREAK

3:35-4:10PM Eastern (12:35-1:10PM Pacific)
Main Stage
Advanced-TV Measurement
 
This panel will explore issues related to the state of measurement in the rapidly growing areas of Advanced Television and Advanced TV advertising. George Ivie of the MRC will lead a discussion with a group of the leading practitioners in the space, who will share their insights on current and future developments, such as TV targeting, measurement of dynamically inserted ads, intersections with privacy regulations and ensuring complete consideration of these areas in measurement currency. Panelists will discuss how the industry is adapting to the challenges they present for measurement. Panelists include:
 
 
 
4:10-4:40PM Eastern (1:10-1:40PM Pacific)
Main Stage
Data and Diversity - Sponsored by Gracenote, A Nielsen Company
 
It goes without saying that market research, audience measurement, and data-driven insights analysis play a critical role in the business of television, powering strategies and decisions in advanced advertising, programming production, acquisition and distribution, content marketing, content discovery and more. But how confident can we be that our tools and methodologies accurately reflect the diversity of the audience, and are not skewed by unconscious assumptions and biases? And, if they do not accurately reflect that diversity, what impact does this have on the advanced-TV business as a whole? This session will explore how questions of diversity, equity and inclusion (and the lack thereof) need to be addressed in advanced TV and advertising—not only because doing so is a moral imperative, but because it is also a business imperative. Panelists include:
 
  • Adriana Waterston, SVP of Insights and Strategy, Horowitz Associates (Moderator)
  • Andre Swanston, CEO, Tru Optik
  • James LaVallee, VP of Integrated Marketing Solutions, Effectv/Executive Lead, Comcast RISE
  • Reny Diaz, VP of Audience Strategy and Content Development, NBCUniversal
  • Tina Wilson, EVP of Media Analytics, Nielsen
 
(Note: At this point in the schedule, we will also release on-demand a pre-recorded fireside chat about Comcast’s RISE initiative, featuring James LaVallee in conversation with Adriana Waterston. We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.)
 
 
4:40-4:45PM Eastern (1:40-1:45PM Pacific)
BREAK
 

 
4:45-5:20PM Eastern (1:45-2:20PM Pacific)
Main Stage
From CPM to ROI: The Science of Attribution and Its Impact on TV Advertising
 
This session will see panelists not only exploring the latest developments in advertising attribution and debating their significance, but attempting to determine the impact of this emerging field on television advertising in general. Is TV advertising really evolving from a CPM marketplace to an ROI marketplace? And if so, how far along are we in this evolution, and what technological and business challenges still need to be overcome in order for it to continue? Panelists include:
 
 
 
5:20-6:00PM Eastern (2:20-3:00PM Pacific)
Main Stage
Addressable-TV Advertising: Practical Wisdom from the Pioneers
 
This session will bring together a group of people at the forefront of implementing addressable-TV advertising campaigns in the US market, who will share practical wisdom and emerging best practices for this space. In addition, the panelists will draw on their extensive real-world experience to a) identify the biggest roadblocks in the way of addressable’s growth (debating the role of such potential obstacles as platform fragmentation, emerging privacy concerns, walled gardens, and the need for more granular measurement), b) outline the conditions that need to be in place in order to catalyze that growth (weighing the importance of such potential improvements as consistent measurement standards, better attribution, increased inventory, simplifying the buying and management of campaigns across suppliers, increasing addressable inventory, and more), and c) share their insights into how best to achieve those conditions and make them actionable. Panelists include:
 
 
 
 
 
 
11:00-11:05AM Eastern (8:00-8:05AM Pacific)
Main Stage
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT
 
 
11:05-11:35AM Eastern (8:05-8:35AM Pacific)
Main Stage
“Leader of the Track” Fireside, Sponsored by New York Interconnect
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
 
 
11:35AM-12:25PM Eastern (8:35-9:25AM Pacific)
Main Stage
“Hot Topic” Session, Sponsored by New York Interconnect
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
 
 
12:25-12:30PM Eastern (9:25-9:30AM Pacific)
BREAK

 
12:30-1:15PM Eastern (9:30-10:15AM Pacific)
Main Stage
Cross-Platform Sales in Local Media
 
With audience fragmentation across media and platforms, the challenge to target and aggregate audience segments efficiently is critical to address. Frequency capping, unified IDs, attribution, and campaign optimization head the list of must-haves for driving successful cross-platform sales targeting local audiences. Panelists include:
 
 
 
 
1:15-2:00PM Eastern (10:15-11:00AM Pacific)
Main Stage
Local OTT/CTV Ad Trends - Sponsored by Comscore
 
OTT and particularly the CTV segment of the streaming video market soared during the Covid-19 pandemic in terms of key metrics including viewing time, subscriptions, ad spending and launch of new OTT services and platforms. BIA forecasts OTT ad spending targeting local audiences will rise to $1.2 billion in 2021. This panel examines what’s driving this spending, where it’s coming from, the strategies behind OTT local investments, and where this part of the market is headed. Panelists include:
 
  • Angela Rodriguez, VP of Ad Platforms, Activation and Custom Solutions, Comscore
  • Kristin Wnuk, Head of Local, Roku
  • Maggie Drake, Senior Director of OTT Partnerships, Scripps
  • Rick Ducey, Managing Director, BIA Advisory Services (Moderator)
  • Additional panelists TBA
 
 
(Note: At this point in the schedule, we will also release on-demand a pre-recorded session—Women in Local Media Management—that will be moderated by Abby Auerbach, EVP at the TVB. We will be announcing more details about the session in an upcoming issue of the ITVT newsletter.)
 
 
2:00-2:35PM Eastern (11:00-11:35AM Pacific)
LUNCH BREAK AND NETWORKING
 
 
2:35-3:35PM Eastern (11:35AM-12:35PM Pacific)
Main Stage
“Hot Topic” Session, Sponsored by DigiCAP
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
 
 
3:35-3:40PM Eastern (12:35-12:40PM Pacific)
BREAK

 
3:40-4:30PM Eastern (12:40-1:30PM Pacific)
Main Stage
ATSC 3.0/NextGen TV and the Consumer
 
 
This session will explore how consumers are responding to ATSC 3.0—the new broadcast-TV standard (also known by the consumer-facing brand, NextGen TV) that combines OTA TV with broadband, thus potentially enabling a huge range of new broadcast services—in five major markets where it has launched: Portland, Detroit, Las Vegas, Tampa and Phoenix. Drawing on new research that is being conducted for Pearl TV by Magid, the panelists will attempt to answer the question, “Why would a consumer want to buy a NextGen TV set?” 
 
This session will be preceded by short presentations from Anne Schelle, Managing Director of Pearl TV, and Madeleine Noland, President of the ATSC, that will bring attendees up to date on new ATSC 3.0/NextGen TV developments and deployments. Panelists include:
 
 
 
 
4:30-4:35PM Eastern (1:30-1:35PM Pacific)
BREAK
 
 
4:35-5:20PM Eastern (1:35-2:20PM Pacific)
Main Stage
How ATSC 3.0 Will Transform Broadcast TV
 
This session will focus on new capabilities that ATSC 3.0 will soon be enabling (and, in some cases, is already enabling) for broadcast television, including 4K and UltraHD HDR, enhanced audio, rich user interfaces, interactivity, personalization, improved measurement, addressable TV, shoppable TV, increased content security, distance learning, multichannel TV and even non-TV applications. Panelists will assess progress made to date in enabling and rolling out these new capabilities, and predict how important a role each of them could play in the future of broadcast TV. Panelists include: 
 
 
  • John Hane, President, BitPath
  • Madeleine Noland, President, ATSC (Moderator)
  • Mark Corl, SVP of Emergent Technology, Triveni Digital/Chair, ATSC 3.0 Ad-Hoc Group on Interactive Content
  • Additional panelists TBA
 
 
5:20-6:00PM Eastern (2:20-3:00PM Pacific)
Main Stage
ATSC 3.0 and the Automobile
 
This session will explore progress made to date in the ATSC 3.0 Detroit Auto Test Bed. We will be announcing more details about the session in an upcoming issue of the ITVT newsletter. Panelists include:
 
 
 
  • Anne Schelle, Managing Director, Pearl TV (Moderator)
  • Kerry Oslund, VP of Strategy and Business Development, Scripps
  • Mark Corl, SVP of Emergent Technology, Triveni Digital
  • Additional panelists TBA
 
 
 
 
11:00-11:05AM Eastern (8:00-8:05AM Pacific)
Main Stage
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT
 
 
11:05-11:35AM Eastern (8:05-8:35AM Pacific)
Main Stage
Fireside
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Participants include:
 
Simon Applebaum, Host, “Tomorrow Will be Televised” (Moderator)
 
 
 
11:35AM-12:05PM Eastern (8:35-9:05AM Pacific)
Main Stage
Keynote Fireside Chat: Donna Speciale, President of Sales and Marketing, Univision
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Participants include:
 
 
 
 
12:05-12:10PM Eastern (9:05-9:10AM Pacific)
BREAK

 
12:10-1:00PM Eastern (9:10-10:00AM Pacific)
Main Stage
“Hot Topic” Session, Sponsored by Imagine Communications
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
 
 
1:00-1:05PM Eastern (10:00-10:05AM Pacific)
BREAK

 
1:05-1:35PM Eastern (10:05-10:35AM Pacific)
Main Stage
“Hot Topic” Session, Sponsored by Simpli.fi
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
 
 
1:35-2:05PM Eastern (10:35-11:05AM Pacific)
Main Stage
Speaking Truth to Power:  Rishad Tobaccowala on Targeted Advertising 
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Presenter:
 
 
  • Rishad Tobaccowala, Author, Restoring the Soul of Business: Staying Human in the Age of Data
 
 
2:05-2:35PM Eastern (11:05-11:35AM Pacific)
LUNCH BREAK AND NETWORKING
 
 
2:35-3:05PM Eastern (11:35AM-12:05PM Pacific)
Main Stage
“Hot Topic” Session, Sponsored by LTN Global
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
 
 
3:05-4:05PM Eastern (12:05-1:05PM Pacific)
Main Stage
Audience-Based Buying in Action
 
As the industy continues to evolve towards a data-driven, audience-first buying approach, we'll hear from those working to enable this change. Through three conversations, we'll hear the fresh perspectives and first-hand experiences of these industry leaders. We'll discuss how to best unlock the potential of audience-based buying, how success is being quantified, and new innovations in how audiences are defined, bought, measured and optimized for impact.
 
Part I: Why ABB Is Important
 
We'll talk about why the shift to an audience-based buying mindset is important for our industry. Session will provide a high-level discussion of where we are today, how brands are adopting ABB, and what successes they have had. Panelists include:
 
 
Part II: Focus on Measurement
 
This discussion will focus on measurement. We'll talk about how brands are measuring success and which key performance indicators (KPIs) they are optimizing against. Panelists include:
 
 
Part III: Where Are We Going?
 
In this discussion, we'll talk about where we're going. We'll hear valuable insight from those involved in what's next in audience-based buying. Panelists include:
 
 
 
4:05-4:10PM Eastern (1:05-1:10PM Pacific)
BREAK

 
4:10-5:05PM Eastern (1:10-2:05PM Pacific)
Main Stage
Advanced-TV Initiatives
 
This session will provide an update on the world of advanced TV, from the perspective of the buyers, the sellers and the enablers. Panelists will examine where each initiative is, identify the challenges and opportunities that are presenting themselves, and cast light on desired outcomes. We will be announcing more details about the session in an upcoming issue of the ITVT newsletter. Panelists include:
 
 
 
5:05-5:10PM Eastern (2:05-2:10PM Pacific)
BREAK

 
5:10-6:00PM Eastern (2:10-3:00PM Pacific)
Main Stage
The Rise of AVOD
 
AVOD has seen rapid growth over the past year: according to a recent study from Omdia, AVOD revenues surpassed SVOD revenues in the US in 2020; and CPMs are now higher for AVOD than for linear TV. Moreover, while AVOD services were initially primarily dominated by longtail content, Roku and other major players have recently unveiled plans to produce significant amounts of original programming for the medium. This session will examine the factors driving AVOD’s growth, explore its impact to date on the advanced-advertising, programming and streaming spaces in general, and debate the role that AVOD will play in the streaming ecosystem going forward. Issues to be addressed include the challenges (e.g. the potential for ad fraud in streaming video, the need to improve the streamed advertising experience, and the need to ensure consistent measurement that can overcome the space’s fragmentation) that still stand in the way of AVOD’s growth; the role that AVOD will play in hybrid/”freemium” business models going forward; and more. Panelists include:
 
 
 
 
 
11:00-11:05AM Eastern (8:00-8:05AM Pacific)
Main Stage
Welcoming Remarks by Tracy Swedlow, Editor-in-Chief of ITVT
 
 
11:05-11:55AM Eastern (8:05-8:55AM Pacific)
Main Stage
How Covid-19 Will Change the Streaming Wars
 
In 2020 the streaming wars entered a new phase. Covid-19 drove consumers on-screen in unprecedented numbers, just as compelling new providers entered the fray. Some types of content (like sports) became essentially unavailable, while others (like theatrical movies) became available in ways they’ve never been before. This session will examine how the pandemic has changed television, and which changes will persist after Covid-19 is in our rearview mirror. Questions to be addressed include: How has TV consumption changed during the pandemic? Which providers are consumers adopting during Covid-19 (and which are they dropping)? Does “stacking” of more paid streaming platforms mean greater opportunity for ad-supported TV? Have big bets on streaming by HBO Max or Disney+ influenced viewers’ content expectations in general? And what are the biggest opportunities for content creators and distributors in 2021? Panelists include:
 
 
 
(Note: Prior to the session, Jon Giegengack, Principal of Hub Research, will announce findings from Hub’s new Building the Best Bundle study.)
 
 
11:55AM-12:00PM Eastern (8:55-9:00AM Pacific)
BREAK

 
12:00-12:30PM Eastern (9:00-9:30AM Pacific)
Main Stage
Keynote Fireside Chat: ViacomCBS’s Streaming Strategy
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Participants include:
 
 
  • Rob Gelick, EVP and GM of Streaming Services/Chief Product Officer, ViacomCBS
  • Interviewer TBA
 
 
12:30-1:15PM Eastern (9:30-10:15AM Pacific)
Main Stage
On the Basis of Sex: Successful Women in Advanced TV
 
Getting a new company up and running isn’t easy for anybody. But our business culture has made it particularly difficult for women. We'll hear the stories of women who've succeeded, and learn how they did it (and what remains to be done). Panelists include:
 
 
 
1:15-1:20PM Eastern (10:15-10:20AM Pacific)
BREAK

 
1:20-2:00PM Eastern (10:20-11:00AM Pacific)
Main Stage
Is Broadcast The TV of Tomorrow?
 
Local broadcast television has seen a resurgence of audience and engagement during the Covid-19 Pandemic, and local advertising revenue is growing after years of decline. Our panel of station group owners and network groups will debate whether broadcast has a place in the “TV of Tomorrow” ecosystem. We will touch on (but not get lost in) the impact of ATSC 3.0, the TRUST that viewers have in their local broadcast news personalities, and the latency advance that broadcast holds over any re-distribution (whether cable, satellite or streaming) of live sports—a VERY important issue with the rapid deployment of in-game sports betting. Panelists include:
 
 
  • Adam Wiener, EVP and GM, CBS Local Digital
  • Ed Busby, SVP of Strategy, TEGNA
  • Rick HoweThe iTV Doctor (Moderator)
  • Rob Weisbord, President of Broadcast/CRO, Sinclair Broadcast
  • Additional panelist TBA
 
 
2:00-2:45PM Eastern (11:00-11:45AM Pacific)
LUNCH BREAK AND NETWORKING
 
 
2:45-3:15PM Eastern (11:45AM-12:15PM Pacific)
Main Stage
“Hot Topic” Session, Sponsored by EasyBroadcast
 
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter.
 
 
3:15-3:50PM Eastern (12:15-12:50PM Pacific)
Main Stage
Local Broadcast TV: Streaming’s Last Horizon?
 
We will be announcing more details about this session in an upcoming issue of the ITVT newsletter. Panelists include:
 
 
  • Adam Ware, VP and GM of National Networks and Platforms, Sinclair Broadcast Group
  • Jack Perry, CEO, Syncbak/VUit
  • Jim Long, CEO, Didja
  • Tim Hanlon, CEO, The Vertere Group (Moderator)
 
 
3:50-3:55PM Eastern (12:50-12:55PM Pacific)
BREAK

 
3:55-4:40PM Eastern (12:55-1:40PM Pacific)
Main Stage
The Technologies that Will Drive the TV of Tomorrow—and Those that Won’t
 
This session will attempt to predict which emerging technologies and platforms will have the biggest impact on television and video over the coming months and years, how, and why. In addition to highlighting technologies whose disruptive potential they believe has been underestimated, panelists will be asked to identify those that they believe are currently being over-hyped. Panelists include:
 
 
  • Alex Beach, VP of Business and Product Development, EasyBroadcast
  • Darren Lepke, Head of Video Product Management, Verizon Media
  • Scott Ehrlich, SVP of Growth Networks and Content, Sinclair Broadcast
  • Steve Reynolds, President, Imagine Communications
  • Yves Bergquist, Program Director, AI and Neuroscience in Media, Media Entertainment Technology CenterUSC
  • Moderator TBA
 
 
4:40-5:30PM Eastern (1:40-2:30PM Pacific)
Main Stage
Programming Innovators’ Roundtable
 
Our “Grand Finale” session will feature a panel composed of people and companies that are developing and enabling new and innovative types of programming—including content that is interactive, social, cross-platform, shoppable, IoT-integrated and more. Well worth the wait, the session will offer attendees the opportunity to learn from some of the most creative minds in television and video, and to gain insight into the kinds of programs we may all be watching in the months and years ahead. Panelists include:
 

 

Region: 
North America