TVOT Session Alert: Audience-Based Buying in Action

 
ITVT is pleased to announce the TVOT LIVE! Spring 2021 session, “Audience-Based Buying in Action.” The session will take place on Thursday, April 29th. 
 
Produced in association with VAB (Video Advertising Bureau).

Thursday April 29th 

 
3:05-4:05PM Eastern (12:05-1:05PM Pacific)
Main Stage
Audience-Based Buying in Action
 
As the industry continues to evolve towards a data-driven, audience-first buying approach, we'll hear from those working to enable this change. Through three conversations, we'll hear the fresh perspectives and first-hand experiences of these industry leaders. We'll discuss how to best unlock the potential of audience-based buying, how success is being quantified, and new innovations in how audiences are defined, bought, measured and optimized for impact.
 
Part I: Why ABB Is Important
 
We'll talk about why the shift to an audience-based buying mindset is important for our industry. Session will provide a high-level discussion of where we are today, how brands are adopting ABB, and what successes they have had. Panelists include:
 
 
Part II: Focus on Measurement
 
This discussion will focus on measurement. We'll talk about how brands are measuring success and which key performance indicators (KPIs) they are optimizing against. Panelists include:
 
 
Part III: Where Are We Going?
 
In this discussion, we'll talk about where we're going. We'll hear valuable insight from those involved in what's next in audience-based buying. Panelists include:
 

 

 
 
REGISTER FOR TVOT LIVE! SPRING 2021 HERE!
 
 
You can either register for:
 
  • Our Free to Watch Tickets, which will allow you  to view all TVOT LIVE!’s panels and keynotes free of charge; or for
  • Our TVOT Power Tickets, priced at $199, which will allow you to 
  • Network with TVOT speakers and other attendees
  • Request and schedule 1-on-1 meetings with speakers and other attendees
  • Take part in Q&A and Live Chat during the show’s sessions
  • Participate in informative community discussions and birds-of-a-feather sessions in our virtual breakout rooms
  • Bump into old friends—and make new friends—in our Community Lounge
  • Access our virtual concierge/helpdesk service, which will assist you in navigating the show, setting up meetings, and more
  • Take part in virtual parties, prized contests, and other fun social activities

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