TVOT Keynote: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy

ITVT is pleased to announce a TVOT LIVE! Spring 2021 keynote, featuring Donna Speciale, President of Advertising Sales and Marketing at Univision, in conversation with Scott Schiller, Global Chief Commercial Officer at ENGINE and Co-Founder of the IAB. The session will take place on Thursday, April 29th.

Here’s the keynote’s listing from the show agenda:

11:35AM-12:05PM Eastern (8:35-9:05AM Pacific), Thursday April 29th 
Main Stage
Keynote Fireside Chat: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy

Earlier this year, TV ad sales veteran, Donna Speciale, was named President of Advertising Sales and Marketing at Univision. Hired as part of what the Hispanic broadcaster has termed an “ongoing transformation” of its advertising and streaming strategies, Speciale has stated publicly that she is “focused on aggressively evolving” Univision’s ad sales operations. In this keynote fireside chat with Scott Schiller, Global Chief Commercial Officer at ENGINE and Co-Founder of the IAB, Speciale will cast light on her plans to revamp Univision’s ad-sales strategy, update attendees on its new PrendeTV AVOD service, explain why Hispanic audiences need to be a key part of a brand’s marketing strategy, share her insights into the future evolution of TV/video advertising in general, and more.

 

 
REGISTER FOR TVOT LIVE! SPRING 2021 HERE!
 
 
You can either register for:
 
  • Our Free to Watch Tickets, which will allow you  to view all TVOT LIVE!’s panels and keynotes free of charge; or for
  • Our TVOT Power Tickets, priced at $199, which will allow you to 
  • Network with TVOT speakers and other attendees
  • Request and schedule 1-on-1 meetings with speakers and other attendees
  • Take part in Q&A and Live Chat during the show’s sessions
  • Participate in informative community discussions and birds-of-a-feather sessions in our virtual breakout rooms
  • Bump into old friends—and make new friends—in our Community Lounge
  • Access our virtual concierge/helpdesk service, which will assist you in navigating the show, setting up meetings, and more
  • Take part in virtual parties, prized contests, and other fun social activities

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Region: 
North America