TVOT LIVE Panel: Advertising On CTV: Challenges and Opportunities

TVOT LIVE! 2021 - Advertising On CTV- Challenges and Opportunities

ITVT is pleased to present “Advertising On CTV: Challenges and Opportunities,” a panel from our recent, week-long virtual conference, TVOT LIVE! Spring 2021. Here’s the description of the panel from the conference agenda:

“As audiences shift from cable to streaming, ad dollars will need to go along with them. But advertising on CTV is nothing like advertising on traditional TV. Or is it? Panelists will discuss the benefits of running ads on CTV (all that data) along with the road blocks (all that confusion). We’ll look at how to use CTV for branding and reach and how to use it for more tactical engagements, what you can and can’t do with data and how to understand if it’s all working as planned.” Panelists included:


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Once again, a big *Thank You* to all the sponsors, speakers and attendees who made TVOT LIVE! 2021 such a huge success!
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