TVOT LIVE Keynote: NBCUniversal’s Josh Feldman on New Forms of Advertising

TVOT LIVE! 2021 - Keynote Fireside Chat - How Brands and Media Will Build the Future of Partnership

ITVT is pleased to present a keynote from our recent, week-long virtual conference, TVOT LIVE! Spring 2021, in which Josh Feldman, CMO of Advertising Sales and Partnerships at NBCUniversal, was interviewed by prominent industry analyst, Mike Bloxham. Here’s the description of the keynote—which was entitled “How Brands and Media Will Build the Future of Partnership”—from the conference agenda:


“As advertisers seek new and compelling ways to engage audiences and connect with consumers, the media industry has developed innovative new solutions to answer the needs of the market. Partnerships are now established between brands and networks that are cross-platform, interactive and even transaction-enabled from the start, adding hugely to the options and benefits available to advertisers and media owners alike. In this keynote fireside chat, Mike Bloxham, SVP of Global Media and Entertainment at Magid, and Josh Feldman, Chief Marketing Officer, Advertising Sales and Partnerships, at NBCUniversal, will explore the new opportunities available to marketers to move their business forward through engaging content experiences from commerce-enabled solutions, to new data, insights and technology and more.”

Note: For a limited time, registered attendees and speakers from TVOT LIVE! can view all the show’s panels and keynotes on-demand.
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Once again, a big *Thank You* to all the sponsors, speakers and attendees who made TVOT LIVE! 2021 such a huge success!
North America