TVOT LIVE Keynote: Donna Speciale on Reinventing Univision’s Go-to-Market Strategy

TVOT LIVE! 2021 - Keynote Fireside Chat - Donna Speciale

ITVT is pleased to present a keynote from our recent, week-long virtual conference, TVOT LIVE! Spring 2021, in which Donna SpecialePresident of Advertising Sales and Marketing at Univision, was interviewed by Scott Schiller, Global Chief Commercial Officer of ENGINE. Here’s the description of the keynote from the conference agenda:

“Earlier this year, TV ad sales veteran, Donna Speciale, was named President of Advertising Sales and Marketing at Univision. Hired as part of what the Hispanic broadcaster has termed an ‘ongoing transformation’ of its advertising and streaming strategies, Speciale has stated publicly that she is ‘focused on aggressively evolving’ Univision’s ad sales operations. In this keynote fireside chat with Scott Schiller, Global Chief Commercial Officer at ENGINE and Co-Founder of the IAB, Speciale will cast light on her plans to revamp Univision’s ad-sales strategy, update attendees on its new PrendeTV AVOD service, explain why Hispanic audiences need to be a key part of a brand’s marketing strategy, share her insights into the future evolution of TV/video advertising in general, and more.”


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Once again, a big *Thank You* to all the sponsors, speakers and attendees who made TVOT LIVE! 2021 such a huge success!
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