Jacked in Two-Screen Interactive TV Deal with Versus

--Jacked Appoints CTO, Director of Partner Management

Santa Monica, Calif.-based two-screen interactive TV specialist,
Jacked, Inc. (note: the company's flagship product, Jacked SportsTop,
is a browser-based virtual desktop that features a dashboard of widgets
and that is designed to provide synchronized two-screen ITV
experiences specifically for sports broadcasts), has formed a
partnership with Versus, a national cable sports network currently
available in around 73 million households, that will see the latter
integrating Jacked SportsTop with its live broadcasts (note: Jacked also
recently signed a deal with Raycom Sports--see [itvt] Issue 7.95 Part 3).

According to the companies, Versus will offer Jacked SportsTop with
its coverage of regular season and playoff NHL hockey games; with its
coverage of Pac-10, Big 12 and Mountain West college football games;
and with its coverage of Mountain West NCAA basketball games. The
companies say that their partnership will provide advertisers with
promotional opportunities that "marry" broadcast and online content.
"Our partnership with Versus comes after a successful test with the
network, where we produced our interactive broadcasts for the 2008
NHL Stanley Cup Playoffs," Jacked CEO, Bryan Biniak, said in a
prepared statement. "Jacked will now be able to provide these
interactive broadcasts for NHL as well as college football and
basketball games, delivering a robust multiplatform experience to the
growing network of Versus viewers. This cross-platform offering will
also allow advertisers to target a captive audience of sports fans
simultaneously engaged with both their online and on-air experiences."
Added Kim Armor, Versus's SVP of business development: "As the
exclusive cable television home of the NHL, and as a network that has
grown its college sports franchise, we are continually adding new,
interactive features across every media platform to enhance our
viewers’ experiences during live sporting events."

Jacked SportsTop allows viewers to choose from a catalog of
customizable widgets, which they can add, delete, resize and save to
their preferences, and which provide constantly updated player and
game statistics, team photos, videos, news, and various interactive
features, including sports trivia and real-time chat. Jacked bills the
platform as enabling advertisers to reach "active" viewers--i.e. viewers
who "chat about, participate in or search online for information related
to what they are watching on television while they are watching it."
According to Jacked, SportsTop currently supports all NBA, NFL,
MLB and NHL games, as well as NCAA Division I football and
basketball games. The company claims that SportsTop users spend an
average of 25 minutes on the service whenever they log on. The
platform allows ads to be geo-targeted and tied to events during a
broadcast; in addition, Jacked says that the platform will eventually
allow SportsTop ads to be synchronized with broadcast commercials.

In other Jacked news: The company has appointed Anthony Schaller as
CTO and EVP of product development and Andy Castin as director of
partner management. Schaller is tasked with managing the company's
technology and engineering, network operations, content and creative
design efforts; and Castin is tasked with implementing Jacked
SportsTop with the company's co-brand partners.

Schaller--who, according to Jacked, has 25 years of experience in
distributed systems, databases, transaction processing, digital media
and media device design, and search--joins the company from Nokia,
where, it says, he was integral in creating, designing and delivering the
first CPA mobile advertising solution for Nokia and third-party mobile
devices. Prior to that, he was SVP of technology strategy at Yahoo!,
which he joined following its acquisition of Overture, and where he
was in charge of implementing an overall technology strategy for
advertising systems, affiliate channels and technology requirements.
His resume also includes stints as CTO of RioPort, as VP of technology
for Ticketmaster-CitySearch, and as a member of the Andrew Project at
Carnegie Mellon University (where he was responsible for the
development of distributed, campus-wide information systems across a
network of 6,000 workstations). He has also published several papers,
presentations and reviews on such topics as search technology,
cross-platform advertising, and distributed databases.

Castin, meanwhile, previously worked at NBC Universal, where,
according to Jacked, he implemented interactive TV applications for
NBC Sports, NBC News, and NBC-owned stations. Jacked says that
his stint at NBCU saw him establish relationships with "high-profile"
NBCU broadcast and cable divisions, third-party production
companies, NBCU Media Works technologists, and third-party
production companies to launch interactive programs that created
bonus broadcast content. This content, the company says, was
accessible via the Internet, mobile phones and digital satellite and cable
platforms, and enhanced such sports events and programming as the
Olympics, the Kentucky Derby, Notre Dame Football, "Sunday Night
Football" and the PGA Tour. Prior to joining NBCU, Castin spent
seven years at ABC, producing two-screen ITV applications for ABC
Sports and ESPN, including for such programs and events as "Monday
Night Football," "Sunday Night Football" and Super Bowls XXXIV,
XXXVII and XL. The applications he worked on included interactive
fan content, interactive ads, stats, fantasy games, trivia and streaming
audio and video.