Ensequence Builds ITV Apps for DISH, NBC, MTV, Pepsi, Verizon, QVC UK

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has generated a fair amount of news over the past few weeks:

  • The company was recently tapped by MTV Networks and Pepsi to create an interactive TV application to accompany the 2008 MTV Video Music Awards on DISH Network. Starting the week of August 25th, DISH Network viewers were able to use their remote controls to vote for the VMAs' Pepsi-sponsored Best New Artist Award, and to otherwise interact with co-branded voting spots that Pepsi ran in advance of the event. Then, during the VMAs' live broadcast on September 7th, DISH viewers were able to use their remotes to answer questions from a Best New Artist Pop Quiz that ran during commercial breaks and during Pepsi promotional content in the show itself, in order to earn entries towards various Pepsi prizes: a total of eight questions appeared on the bottom third of viewers' TV screens over the course of the show, with the answers appearing on screen shortly after the questions closed. "We're excited to be working with innovative companies like MTV Networks and Pepsi," Ensequence's president and COO, Peter Low, said in a prepared statement. "With interactive television, Pepsi is able to transform their 30-second spots and sponsorships into immersive branded experiences and dramatically increase brand engagement. In addition, MTV can increase their advertising inventory by adding new sponsorship opportunities that are created by interactive content."
  • The company recently teamed with NBC Universal to build an "NBC Olympics Showcase" application for the DISH Network satellite TV platform--see article in this issue.
  • The company recently teamed with Verizon to build an Olympics ETV/EBIF application that was deployed to all subscribers of Verizon's FiOS TV service in Oregon, and which marked the first mass, commercial deployment of an ETV/EBIF app. For more on this story, see [itvt] Issue 7.98.
  • The company also recently teamed with QVC UK to revamp the latter's QVC Active application--see article in this issue.