Brightcove in Deals with 10 Downing Street, Five, QVC UK, OMS

--Appoints New General Manager for its Japanese Subsidiary

Broadband video publishing solutions provider, Brightcove, has announced a number of new deals over the past few weeks, including three in the UK (a market which it has been targeting over the past few months and where its existing customers include BSkyB, Channel 4, Emap, Guardian News & Media, Hachette Filipacchi, IPC Media, ITV, Sony BMG, Telegraph Media Group and UKTV):

  • The company says that the UK Prime Minister's Office (colloquially known as "10 Downing Street") has selected its platform to make more video available through the official government Web site, As part of this initiative, 10 Downing Street has launched a new broadband video channel, Number10TV (, which features exclusive video of the UK prime minister's speeches, press conferences and media appearances, as well as news archives. According to Brightcove, its on- demand platform will allow 10 Downing Street to publish video content for and Number10TV, manage video distribution through search engines and social networks, and collect and publish user-generated video. The company also says that, over the coming months, 10 Downing Street plans to use its platform to launch additional broadband video services. "10 Downing Street has a reputation for embracing new technologies that increase the flow of information between the Prime Minister's Office and the British population," Brightcove founder, chairman and CEO, Jeremy Allaire, said in a prepared statement. "We are honored that Brightcove has been chosen as the online video platform for 10 Downing Street and to help support communication that is essential to having an active and engaged citizenry."
  • The company has been tapped by UK terrestrial broadcaster, Five, to power advertising-supported broadband video across its various online properties. The first Five-owned Web sites to launch Brightcove-powered video as part of the deal include sites devoted to the shows, "Five News with Natasha Kaplinsky," "Football Italiano," and "Neighbors." The companies say that, under the terms of their deal, any Five Web site producer can easily take advantage of the Brightcove online video platform to program video content, create Flash-based video players for their sites, target advertising into the content, and access detailed analytics on viewing behavior. Five says it will use the platform to offer promotional clips and highlights, Web site exclusives, and user-generated videos for special news features. "Five is moving aggressively to provide greater online access to popular television programming and answer the demand from a fast-growing audience across our Web site properties," Paul Thornton-Jones, Five's digital controller, said in a prepared statement. "With Brightcove, Five has been able to rapidly bring to market an enormous volume of online video content, while spawning new revenue streams through online video advertising." According to Brightcove, Five plans to use its platform to launch a range of broadband video channels later this year.
  • Home-shopping channel, QVC UK, has tapped the company to power a broadband VOD service, dubbed QVC On Demand, that allows viewers to access video clips devoted to an individual product and organized by product category; to catch up with the last seven days of full-length QVC UK programs; and to view programs that have been custom-produced for the QVC UK Web site. QVC UK says that the service is fully integrated with its real-time business systems, and that, in order to buy products featured on the service, customers simply press a "Buy Now" button while watching a product video. Other features offered by the service include the ability to watch videos in full-screen mode, to email video links to a friend, and to access customer ratings and reviews of featured products. "With a wealth of video content available from our 17 hours of live television daily, QVC On Demand is a natural extension to our Web site, allowing customers to watch what they want when they want," Paul Murphy, head of media technology at QVC UK, said in a prepared statement. "Brightcove's online video delivery platform enables us to not only build on the success of the services already available but also reach new viewers."
  • The company has formed what it describes as a "wide-ranging partnership" with OMS, an online sales and marketing network for German regional newspapers, that will see it powering a broadband video network for OMS's member-publications. The network is slated to feature premium content from news agencies and other sources that has been licensed and is distributed by OMS, as well as local video published by the newspapers themselves; OMS will sell advertising against the combined video inventory, thereby providing a new revenue stream for its member papers, the companies say. At launch, seven regional newspapers across Germany will participate in the online video network (note: OMS says it plans to roll the network out to around 60 newspapers over the coming months): the companies say that their deal will provide Web producers from each of those papers with full access to Brightcove's platform for publishing OMS's national video and the papers' own local video. Brightcove says that its platform will allow the producers to fully customize the look-and-feel of its Flash-based video players, access rich analytics on viewing behavior, and collect and distribute video clips submitted by visitors to their papers' Web sites. "The deal announced today with Brightcove has given OMS the ability to rapidly launch an expansive video distribution network across multiple Web sites and manage a complex set of advertising programs," Kim Kriegers, who is heading up the OMS broadband video project, said in a prepared statement. Added Georg Hesse, OMS's managing director: "At the same time, OMS is giving member newspapers access to the most comprehensive and scalable platform in the world which they will be able to use to add premium video content to their Web sites from the network and publish regional news coverage produced by their local newsrooms. Our objectives are to collectively capitalize on the revenue growth in the online advertising categories of videos."
  • The company's majority-owned Japanese subsidiary, Brightcove KK (which launched earlier this year with $4.9 million of backing from Dentsu, J-Stream, transcosmos and Cyber Communications--see [itvt] Issue 7.87 Part 1), has named Hisashige Hashimoto general manager. He will be tasked with leading Brightcove's operations in Japan and with targeting customer acquisition efforts at Japanese media companies and marketers. He was previously president and CEO of Paygent, a mobile auction escrow service that he launched in 2006 and that grew to 2,000 customers. Prior to that, he served in three senior management positions at Macromedia KK, helping lead its Education, Channel Marketing and Platform Product Marketing divisions; and, before that, he spent 14 years at Mitsui & Co. Brightcove KK was recently tapped by broadband video distribution company, PresentCast (note: the latter, which was founded in 2006, is a joint venture between various major Japanese broadcasters and advertising agencies), to power, a Beijing Olympics broadband video portal that is backed by all Japan's commercial broadcasters. The portal, which was available through September 23rd, offered around 200 ad-supported video segments.