[itvt] Presents... The TV of Tomorrow Show 2009

InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present the third annual TV of Tomorrow Show, March 10th-11th (Tuesday-Wednesday), 2009 in San Francisco, California at the famous Yerba Buena Center for the Arts. The first two TV of Tomorrow Shows were praised by sponsors, speakers, exhibitors and attendees not only as true experts' conferences that attracted a veritable "who's who" of the interactive TV industry, but as offering a thoroughly unique and enjoyable experience. We are working hard to ensure that the TV of Tomorrow Show 2009--which is already attracting an array of high-powered speakers and which will feature a line-up of fascinating entertainments--is even better.  

  • To find out more about discounted early-bird registration, click here.  
  • For an extensive gallery of photos from the TV of Tomorrow Show 2007 and 2008, click here.  
  • To explore our dedicated TV of Tomorrow Show Web site, click here.  
  • To discuss the TV of Tomorrow Show, or to give us feedback and suggestions (including new technologies you would like to see showcased and topics you would like to see discussed), email us at swedlow@itvt.com.  

  While the TV of Tomorrow Show features an exhibit hall and panel sessions, that's where its similarity to other industry conferences and tradeshows ends:

  • It is the only industry event to focus exclusively on the delivery of interactive TV on multiple platforms (e.g. cable, satellite, telco TV, wireless, Internet TV, DVRs, VOD, handheld devices, game consoles, etc.)
  • Ensuring that attendees are able to meet and schmooze with the right people is a primary focus of the event.
  • Speakers are selected for their expertise alone, not because they, or the company they represent, have paid a speaker's fee.
  • The panel sessions are structured, educational, rigorous and highly focused, and even include moderated (and sometimes heated) debates on hot-button issues. Our goal is to ensure that they are as thorough and informational as [itvt]'s regular text and radio interview features.
  • The event is also highly interactive, with open floor/mic sessions and other features designed to promote discussion on a range of topics.
  • The event is designed to promote cross-pollination between the interactive/multiplatform TV community and other creative communities, such as video artists and independent filmmakers. Among other things, it features a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow."
  • The event takes place in a beautiful setting, conducive to learning and creativity: an architecturally unique building, close to great restaurants, hotels, museums, theaters and more.
  • Finally, the event is designed to be fun. It features challenges, contests (all with a practical purpose), and a range of other social activities.

What People are Saying about the TV of Tomorrow Show... Here's what sponsors, exhibitors, speakers and attendees are saying about the TV of Tomorrow Show: "Wanted to take a moment to thank you for *another* terrific conference...the speakers, the warm setting...most of all, the great, impromptu conversations that happen in-between sessions and in the coffee-runs...bumping into folks you've been speaking with, but get to chat with on a whole other, more leisurely level." Stephanie Gaines, VP of planning, CBS. "I absolutely love your event. I don't know how you've broken the code to making a conference completely enjoyable from start to finish. The crowd you gather is such a great mix of the long-standing industry experts and the next new hot start-ups. The networking opportunities are off the charts. Everyone I've ever met in the industry or read about in the trades and wanted to meet is there. The panelists and moderator combinations make for topical, interesting, educational panels. The beautiful San Francisco location ensures that everyone has more than their share of fresh air, and I appreciate the delicious and healthy food to keep everyone nourished. The extra creative touches you add are wonderful. Thank you!" Rachelle Zoffer, director of interactive TV, Verizon FiOS. "Thanks very much for including me in your great conference. I enjoyed very much meeting you and getting to know some of the other participants. Overall, [it was an] exciting group of folks doing some fascinating things!" Peter M. Fannon, VP of technology policy, government and regulation, Panasonic Corporation of North America. "Loved the experience!" Tiffany Shlain, founder of The Webby Awards and CEO of The Moxy Institute. "I just wanted to send you a quick note to say how much I enjoyed the TV of Tomorrow conference. I thought it was a very well-done event on all fronts--the location/venue, the people attending and the discussions." Meredith Flynn-Ripley, CEO, Integra5. "I wanted to take this opportunity to tell you how great I thought the TV of Tomorrow Show was. I particularly enjoyed the diversity (both from a geographical and industry standpoint) of the attendees, which allowed for great panels/discussions as well as good schmoozing." Laurent Chemla, president and CEO, Ivy.tv. "The conference was wonderful. It was both interesting and unique, as well as in the most beautiful setting of any conference I've been to recently! You should be very proud and I hope to attend many more in the future!" Jonathan Boltax, VP of programming and service management, Oberon Media. "The most substantive conference on that set of topics I have ever been to. Excellent top-notch panels. People that attended got a very true sense of what was going on in the industry. There was absolutely no grandstanding." Jon Dakss, VP of technology product development, NBC Universal. "Belated thanks for organizing a fantastic conference. Having been to many of these things, yours is one of the best because of the high quality of attendees and discussion. Plus you know everyone and are so sincere; it was really enjoyable on all levels. Thank you so much for including me." Lisa Hsia, SVP of new media and special projects, Bravo. "Just wanted to congratulate you on such an interesting and well-run conference last week. I had a fascinating time listening to the speakers and schmoozing my ass off between sessions. I knew you'd created something especially good, as I found myself running up and down the stairs early Tuesday morning, not wanting to miss a bit of either simultaneously-happening session ("Battle of the Platforms" and "Interactive TV Standards"). The staff at Yerba Buena looked at me like I was nuts. Anyway, fantastic job. Great speakers and moderators throughout. Thanks for including me and I'm already looking forward to next year's." Tad Low, CEO, Spin the Bottle. "I was delighted by what I saw--the quality was fantastic." Seth Haberman, CEO, VisibleWorld. "It was the best ITV event that I attended all year." Chris Mo

nteferrante, senior director of advanced media sales, ESPN. "I wanted to congratulate you on the overall quality of the sessions, panelists, topics, venue, food, etc. It was a very engaging and enlightening event. Congrats!" Miguel Ramos, Qualcomm MediaFLO. "In terms of the TV of Tomorrow Show, you once again created a truly special and differentiated show, with quality and original panels, and a great group of mover and shaker attendees. We were delighted with the quality of conversations we had. Equally, the papers were of a high standard, as were the speakers. Tracy, Richard and their team are to be commended for creating a differentiated event that was both productive, and yet unusually enjoyable." Sam Pemberton, CEO, The Softel Group (Premiere Sponsor). "I have to say that, personally, I've really enjoyed TVOT the last two years." Ed Humphrey, president, Softel-USA (Premiere Sponsor). "The TV of Tomorrow Show brings together a dynamic group of industry leaders all passionate about the future of interactive television." Michele Bogdan, SVP of marketing, Ensequence (Premiere Sponsor). "TV of Tomorrow was the place to be to meet the key people in interactive TV today. We also found the seminars informative and cutting-edge." Mike Malcy, VP of marketing and business development, Vidiom Systems (Multiplatform Platinum Sponsor). "The TVOT conference was exceptional as it was extremely focused and the attendees and speakers were the thought leaders from the industry, including operators, networks and suppliers. I enjoyed our participation in the show." Alexander Libkind, co-founder and COO, Zodiac Interactive (Exhibitor). "Nexnet Corporation exhibited at the 2008 TV of Tomorrow Show. It was our first experience with this show and we chose this venue to launch our Pearl product to the public. Because Pearl is an interactive advertising solution, we knew Tracy's show would be the best place to connect with leaders in the industry who are focusing on interactive television. We made key contacts and were able to take those contacts to further discussions post show. It was a worthwhile event for us and we plan on attending next year." Douglas Brown, VP of sales and marketing, Nexnet Corporation (Exhibitor). "Not only was it a perfect showcase for our technology, executives and products; but (as promised) the quality and depth of the panels and attendees was excellent--the event was packed with industry leaders, experts and visionaries. TV of Tomorrow enabled GalleryPlayer to create new and important business relationships from all over the world." Rusty Citron, VP of marketing, GalleryPlayer (Grand Show Sponsor). "TV of Tomorrow stood out as a unique conference in many ways. It brought together a diverse range of talents and experiences from across the digital landscape, in a venue conducive to discussion and debate, delivering a fresh look at the television of both today and tomorrow." Matthew Huntington, VP of solutions marketing, OpenTV (Interactive Diamond Sponsor). "I think the show was excellent. Your choice of moderators and panels was astute and resulted in some really high-quality discussion. I think the show will become a mini-institution." Amos Manasseh, VP of global sales and marketing for participation TV, OpenTV UK (Interactive Diamond Sponsor). "The TV of Tomorrow Show was a who's who of the ITV industry--all in a personal environment where the break-out time was extremely valuable. The panels went deep into topics as opposed to the boring product presentations I typically sit through. This show picked up where the other big shows have left off. Thanks Tracy!" Tyrone Lam, former president, Buzztime Entertainment (Lunch Break Sponsor). "The [itvt] TV of Tomorrow Show was a great success and has become a must-attend event for Navic Networks. Tracy and Richard's thorough reporting across interactive and multiplatform TV enables them to assemble relevant speakers and offer truly worthwhile panels on the industry's most compelling topics of the day." John Hoctor, VP of business development and marketing, Navic Networks (Exhibitor).   Who will Attend? Broadcasters, programmers, network operators (cable, satellite, telco, wireless), advertising agencies, advertisers, Web 2.0/social-networking companies, alternate reality gaming (ARG) specialists, consumer electronics manufacturers, creatives, software developers and other technologists, marketers, venture capitalists, private-equity investors, consultants, content aggregators, interface designers, studios and other industry players. What Attendees will Come Away with...

  • An understanding of how the interactive multiplatform television industry is structured, how it works, what the key technologies are, and who the key players are.
  • An understanding of the pressing technological challenges that need to be overcome as television becomes interactive and multiplatform.
  • An understanding of the emerging business models that are made possible by interactive multiplatform television.
  • An understanding of how user-generated content, social networking, alternate reality gaming, and other Web 2.0 phenomena are impacting the television space.
  • An opportunity to hear from and meet in person some of the most important people shaping the interactive multiplatform TV universe.

The 6th Annual [itvt] Awards for Leadership in Interactive and Multiplatform Television [itvt] will present our prestigious annual Awards for Leadership in Interactive and Multiplatform Television at an evening ceremony at the TV of Tomorrow Show 2009. The awards, which debuted at the NCTA National Show in 2004, recognize both corporate and individual achievement in the multiplatform interactive TV space. We will begin accepting nominations for the awards shortly: the winners will be determined by [itvt] readers and a panel of industry experts through a rigorous voting process. Art Exhibit The show will once again feature a curated exhibit of contemporary artworks that exemplify the theme, "TV of Tomorrow." If you are an artist interested in participating in the exhibit, please see our Call for Artists. Schedule [itvt] will publish the complete schedule of TV of Tomorrow Show 2009 editorial sessions and special events shortly (note: to view the schedule for TVOT 2008, click here). The show will feature a mix of keynotes, panels, debates, general sessions, new technology presentations, and more. Some of the issues to be explored include:

  • Recent and pending developments in interactive TV standards, such as tru2way/OCAP, MHP, ETV/EBIF and MHEG
  • New tools for creating and delivering interactive and multiplatform television
  • Social TV: the intersection of television and Web 2.0/social-networking platforms
  • Next-generation DVR- and VOD-based interactive TV experiences
  • New technologies for interactive and on-demand cross-platform, targeted advertising
  • User-generated content and the emergence of consumers as broadcasters
  • The future of metadata
  • The future of big-budget broadband TV
  • The impact of interactive broadband video on the Internet infrastructure
  • The future of multiplatform interactive gaming
  • The future of participation TV
  • Widgets as a paradigm for interactive TV
  • Building multiplatform relationships with viewers
  • The emergence of CE manufacturers as content providers and aggregators
  • Interactive TV and alternate reality gaming (ARG)
  • Interactive storytelling
  • Strategies for growing interactive TV-related businesses in a slow economy
  • The impact of 3D and other new display technologies on interactive TV
  • Emerging paradigms for content discovery and navigation
  • The practicalities of interactive content development, deployment, and tracking
  • Emerging business models for cross-platform interactive media
  • Cross-platform interface design strategies
  • IPTV, IMS and the convergence of interactive TV and telecommunications

Sponsors The TV of Tomorrow Show offers several different sponsorship levels, each designed to ensure maximum marketing exposure for your company--at the event itself, in the [itvt] newsletter, and in our talk radio show. If you would like to find out more about sponsoring the event, email us at sponsors@itvt.com or call 415-824-5806. Confirmed to date: Premiere: Softel Group Multiplatform Platinum: Vidiom Systems, an ADB Group member Exclusive Design Partner: Method Exclusive PR Partner: Bender/Helper Impact Speakers and Moderators [itvt] is currently in the process of assembling an impressive line-up of speakers and moderators and will be announcing more details about this in an upcoming issue. If you are interested in applying for a speaking position at the event, email us at speakers@itvt.com or call 415-824-5806. Exhibitors The TV of Tomorrow Show's exhibit floor is located in an area that is highly trafficked by the event's attendees. Exhibit space is limited and we are assigning it on a first-come-first-served basis. So to guarantee that your company will have a booth at the show, please contact us as soon as possible at exhibitors@itvt.com or 415-824-5806.  Early-Bird Discount Early-bird registration is now open. Please click here to find out more about early-bird registration and our early-bird discount. Be sure to reserve your attendance at the TV of Tomorrow show as soon as possible: if the past two years are anything to go by, we are expecting a sold-out event. Hotel Arrangements If you have questions about accommodations in San Francisco that are convenient to the Yerba Buena Center for the Arts, please email hotels@itvt.com.


A Different Kind of Event...