LiveHive in Two-Screen Interactive TV Deal with Rogers Sportsnet

LiveHive Systems, an Ontario-based company that specializes in two-screen interactive TV solutions, has signed an agreement with Rogers Sportsnet to make a service based on its flagship NanoGaming platform available in conjunction with the latter's broadcasts of regional NHL games. The service, dubbed "Game in the Game," debuted October 12th and is being offered for the 2008/09 and 2009/10 hockey seasons. Viewers access it by logging into a dedicated area on the Rogers Sportsnet Web site (sportsnet.ca/gameinthegame). They can then play along with a sports broadcast by making predictions (i.e. by answering such questions as "Who will score the next goal?" or "Who will be thrown into the penalty box first?"), answering trivia questions (e.g. "Which goaltender holds Calgary's record for the most career wins?" and "Who scored Ottawa's second goal tonight?"), and taking part in polls. They can also chat with one another, and can set up groups with their friends, in order to hold mini-competitions among themselves. Participants compete for points, prizes (including HDTV sets) and position on a leaderboard. "Game in the Game will enhance our 206 NHL broadcasts by providing an opportunity for Canadian hockey fans to interact with the game while it's going on," David Ballingall, VP of marketing and general manager of sportsnet.ca, said in a prepared statement. "It will also offer a forum for viewers to interact with each other, generating a fun community environment on sportsnet.ca, and it's all centered around a live game."