Oberon Media Secures $20 Million Investment from Infinity I-China Fund

Oberon Media, the multiplatform casual games company that last year acquired interactive TV games company, PixelPlay, has secured a $20 million investment from the Infinity I-China Fund. According to Oberon and Infinity, the investment is part of a larger global strategy between the companies that will see them collaborating to expand Oberon's casual game publishing and distribution business in China and working to establish new partnerships for Oberon in that country. "We have identified the gaming field as a strategic cluster for investments," Infinity managing partner, Amir Gal-Or, said in a prepared statement. "China, which has a strong and rapidly growing local gaming market with more than $2 billion in annual sales and 50 million users, is building a reputation as an emerging site for game development studios. The Oberon Media investment, our flagship deal within the gaming cluster, is meant to serve as our cornerstone and a model for future Infinity I-China investments." Added Oberon Media chairman, Tal Kerret: "Expanding our business into China is an important part of Oberon Media's global strategy. We are very excited to have Infinity I-China as a strategic partner, as they have many substantial relationships in China. This new partnership will serve as an asset for extending our pursuits there and establishing an Oberon Media presence on the ground." (Note: Oberon Media has also recently developed a promotional interactive TV game for Showtime-owned premium programmer, The Movie Channel--see article in this issue.)