BrightLine Names Phyllis Ehrlich SVP of Business Development

Interactive TV advertising agency, BrightLine iTV Marketing Specialists, has named Phyllis Ehrlich to the newly created position of SVP of business development. Reporting to CEO, Jacqueline Corbelli, she will be a member of the company's management team and will be based in its New York City headquarters.

Ehrlich previously spent an 11-year stint at Turner Broadcasting System where she oversaw strategic ad sales and marketing for cable channels, Cartoon Network and Adult Swim, and their new media extensions. According to BrightLine, she executed award-winning integrated campaigns for Kellogg's, Honda, Johnson & Johnson, Lucas Arts, Frito-Lay, PlayStation and Hasbro. Prior to joining TBS, she served as editorial director of the Walt Disney Company's children's magazine division. She is also an alumna of the Betsy Magness Leadership Institute program, an executive development program from Women in Cable & Telecommunications that provides a training for senior-level female executives. According to BrightLine, she has also won numerous awards from the Promotions Marketing Association, the Internet Advertising Competition, and the KidPower Awards. "I am pleased to be a member of BrightLine's leadership team and ready to take on the challenges that come with this new position," Ehrlich said in a prepared statement. "BrightLine is transforming TV advertising into an active dialogue with viewers and I am excited about playing a meaningful role in the continued growth of this dynamic organization. I look forward to working with top marketers to create custom-designed interactive ad experiences on television that connect them with their consumers in a way they appreciate and honor."