Visual Navigation Specialist, Cooliris, Raises $15 Million+ in Series B Funding

--Officially Launches the "Cooliris Wall"

Visual navigation specialist, Cooliris (note: the company's technologies were featured at [itvt]'s TV of Tomorrow Show in San Francisco last month), officially launched its newest application, Monday, the "Cooliris Wall." According to the company, the app allows users to scan an expansive "3D wall" of content from, for example, broadband video sites such as YouTube, social media sites such as Facebook, professional news and entertainment sites, gaming sites, and users' own computers. It is available for the PC, Mac and Linux platforms and can be downloaded at www.cooliris.com.

The company also announced Monday that it has secured over $15 million in Series B funding from a group of investors that includes Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group and the T-Mobile Venture Fund. The company claims that its technology, which it bills as offering a better way to navigate video, images and other media content, has been downloaded by "tens of millions" of users, with daily unique downloads exceeding 50,000. According to the company, the Cooliris interface allows users to scan through significantly more media content than is possible when using a standard Web interface (it points out that consumers are faced with an "overabundance" of rich media on the Web--with, for example, 13 hours of video being uploaded to YouTube every minute, and 850 million photos being uploaded to Flickr every month). "With Cooliris we are enabling users to visually explore the world of information on the Web," Cooliris CTO, Austin Shoemaker, said in a prepared statement. "The Cooliris Wall represents a shift beyond linked text toward a more efficient and intuitive navigation experience." The company also claims that advertisements presented via its interface are six times more likely to be clicked on than traditional video advertising on the Web.

Cooliris says that it is expanding its presence beyond the Web: the newly launched version of its interface now also allows users to display photos from their own computers, and a recently launched Cooliris for iPhone application has apparently generated over 800,000 downloads to date.

Region: 
North America