Virgin Records UK Taps Product Magnet to Create Interactive Music Video

Virgin Records UK has tapped UK-based Product Magnet and its "tracking pixel" technology to create an interactive music video for "We Are The People," the new single from the Australian neo-psychedelic band, Empire of the Sun. The video, which can be viewed here ( on the band's Web site, invites visitors to the site to click on yellow "sun orbs" to "unlock exclusive hidden content and competitions." It also invites them to roll their cursor over the screen, in order to reveal red "sun orbs" which provide four pieces of code that are needed in order to enter a competition to win signed artwork. "The ability to make any pixel within a video the gateway to other destinations or content opens up plenty of potential for the traditional promotional video," Virgin Records UK's digital media manager, Justin Cross, said in a prepared statement.