MySpace UK, FremantleMedia Team on Interactive Broadband TV Drama Series, "Freak"

MySpace UK and FremantleMedia last week announced plans to offer a new, interactive broadband video drama series, called "Freak," that has been developed by FremantleMedia's new-media arm, FMX, and that is sponsored by Red Bull and by Procter & Gamble's Tampax brand. The show--which is set to launch on MySpace UK in July (international versions of the show are slated to launch some time later), and which FremantleMedia describes as an "edgy, teenage coming-of-age story"--will have its own MySpace page, where two new short-form episodes will be uploaded each week (note: eight of the show's 13 episodes will be available in HD). In addition, each of its main characters will have their own MySpace page, where they will supplement the show's main storyline with their own fictional perspectives, via blogs, pictures, videos and IM feeds.

According to FremantleMedia, the show will offer a range of interactive elements, allowing viewers to help shape its plot, choose its music, and even join its cast. Viewers will, among other things, be invited to provide the show's characters with advice and even influence their actions, FremantleMedia says. "This is an incredibly exciting new format, which puts our users in the driving seat more than ever before," MySpace UK managing director, Anthony Lukom, said in a prepared statement. "The way they can get involved with every element of the series, both in creation and with the storyline, is incredibly powerful, and the fact that both Red Bull and Procter & Gamble were so keen to be involved is testament to the strength of the proposition. FremantleMedia has a great reputation for producing quality, innovative content and we're thrilled to be working with them on 'Freak.'" Added FMX senior EVP, Claire Tavernier: "While this is FMX's first project with MySpace UK, FremantleMedia's production and enterprise divisions have already produced a number of highly successful original new media projects with MySpace in the United States, Germany and Australia. We are delighted to be partnering with them again for the UK launch and future global roll-out of this uniquely innovative scripted series."