Citytv Conducting Interactive TV Competition around "Hell's Kitchen"

Canadian broadcaster, Citytv, contacted [itvt] Wednesday to let us know about an interactive TV competition it is conducting around the reality TV show, "Hell's Kitchen." During the May 7th and May 14th episodes of the show, Citytv will display a special image at the bottom left-hand corner of the screen throughout the broadcast. Viewers will be invited to go to a dedicated "Hell's Kitchen" page on Citytv's Web site, identify the image from a series of choices presented through a drop-down menu, and submit their answer through an online form. A winner will be selected from the viewers who correctly identify the on-screen image during both episodes: he or she will receive a prize package that includes a trip for two to "Hells Kitchen" host Gordon Ramsey's restaurant in New York City, a one-night stay at a first-class hotel, and US$800 in spending money.

North America