Panache Powers Interactive Games within Videos on PBS's PBS Kids Go! Web Site

--PBS Says that Videos with Games Receive "Triple the Views and Longer Engagement"

PBS announced Wednesday that it has integrated a platform from Panache, a Los Angeles-based provider of ad-insertion technologies, into its video management system, in order to allow its producers to place thematically related interactive games within video on its PBS Kids Go! Web site. The games, which PBS says combine interactive multimedia elements with curriculum-based content in order to foster greater learning comprehension for early elementary school children, run directly within the PBS Kids Go! Site's Adobe Flash-based video player: when viewers click on a "related games" icon at the top of the player, a semi-transparent overlay, containing thumbnail images of one or more games related to the series or specific episode they are watching, pops up on the bottom third of the player's screen; viewers can then click on the thumbnails to launch a game, while the video they were watching pauses. "With Panache's execution and technology, we've created an enriching and engaging experience for children to further their learning by interacting with their favorite video series through in-video games," Silvia Lovato, director of PBS Kids Go! Interactive, said in a prepared statement. "The success of this relationship is evidenced by the incredible boost of viewership the videos with in-video games have had since we've premiered them."

The PBS Kids Go! video player, which offers both video clips and full-length episodes of PBS children's shows, launched last September and, according to PBS, streams over a million clips each week. PBS says that videos on the player that incorporate games are receiving "triple the views and longer engagement" compared to videos without interactivity. According to Panache, its platform allows PBS Kids Go! producers to assign and schedule game content over specific broadband videos dynamically within PBS's content management system. The company says that the platform's customizable reporting abilities allow PBS Kids Go! to track how effective a video's interactive elements are at guiding viewers through a lesson and how well viewers performed actions within the games. It claims that, by providing detailed tracking and reporting, its platform allows PBS Kids Go! producers to "create more intuitive and effective experiences with new episodic content, increasing viewership, audience engagement and creating a viral component for the videos." Panache also says that its platform offers "author once, deploy many times" capabilities that allow PBS Kids Go! to syndicate its in-video game content to local member station sites or to any other distribution partners in the future. The first PBS series to add Panache-enabled interactive games are "Arthur," "Fetch with Ruff Ruffman," "Cyberchase" and "Wordgirl." PBS says it plans to add interactive games to "The Electric Company" and other series in the coming months.

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