Comcast Teams with Boston Red Sox to Launch VOD Service

The US's largest cable MSO, Comcast, and Major League Baseball team, the Boston Red Sox, launched a new video-on-demand service Wednesday. Dubbed Red Sox On Demand, the service, which is available exclusively to Comcast cable subscribers in New England (it is located in the "Get Local" category of Comcast's VOD system), offers team news, via episodes of the show, "Red Sox Report" (which are available in both English and Spanish); as well as season recaps stretching as far back as the 1950's; profiles of current and past players; and such features as behind-the-scenes looks at the 2004 World Series Trophy Tour and at a hitting clinic by Kevin Youkilis.

According to Comcast, Red Sox On Demand, which is offered free-of-charge, will be regularly updated with up-to-date news and features. In addition, the company says, plans are in place to add, over time, "exponentially more" content from the Red Sox video library. "Our fans have told us that while they can't get enough Red Sox programming, sometimes their schedules don't allow them to catch all their favorite team shows and features on the original air dates," Red Sox EVP and chief sales and marketing officer, Sam Kennedy, said in a prepared statement. "Now with Red Sox On Demand, our fans can watch the Red Sox program they want when they want it. Red Sox On Demand demonstrates our commitment to constantly seek new ways to provide additional value to both our fans and our corporate partners. The launch of this exciting feature is the result of a lot of creativity and hard work put in by our partners at Comcast, as well as our Video Production and Broadcasting departments."

North America