Fox Mobile Entertainment Launches "Family Guy" Interactive Video Application for the iPhone

--App Lets Users Create, Share their own Video Mixes

Fox Mobile Entertainment (FME) announced Thursday the launch of an iPhone/iPod touch interactive video application for its animated series, "Family Guy." Dubbed the "Freakin' Sweet Family Guy" app and designed specifically to run on the new iPhone 3.0 OS, the new application--which is the result of a collaboration between FME; Rhythm New Media, a company that specializes in developing and monetizing ad-supported mobile video applications; Brightcove, a provider of broadband video publishing solutions; and interactive agency, Sideshow--allows users to view up to 20 clips from the show at any one time and to create their own custom video mixes, and also offers games and "special features" such as "Stewie Pin-Up" and "Peter Toss" that are based on the show's characters. In addition, it includes an embedded link to iTunes so that users can instantly purchase full episodes of "Family Guy." "We are excited to work with Apple to give 'Family Guy' fans another great way to interact with this hilarious show and its characters," Andrew Stalbow, SVP of Fox Mobile Entertainment, said in a prepared statement. "With the addition of this application, there's no doubt that the iPhone just got a lot funnier, and we are proud to make 'Family Guy' our first self-published, commercial app for the iPhone."

According to FME, the application offers four character-driven video channels--"Best of Stewie," "Brian's World," "Peter's Life Lessons" and "World According to Chris"--each of which contains five classic clips from the show's previous seasons. The app's "video mixer" functionality, meanwhile, allows users to build their own short video mixes by dragging individual clips and favorite quotes form the show into a timeline in the mixer. The resulting mixes can be shared with other users of the application and with online viewers in general at www.fox.com/familyguy/iPhone; they can also be shared via email.

While the new application is priced at $1.99 through the iTunes App Store, it is also monetized through what FME describes as "limited, interactive, pre-roll video advertising."

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