EXCLUSIVE: Alticast Appoints Former Vidiom Systems GM, David Housman, as CEO of Alticast Americas

--Jeff Berenson Replaces Housman at Vidiom

MHP, tru2way and Blu-ray specialist, Alticast, will shortly announce that it has appointed David Housman as CEO of its Alticast Americas arm. Housman was most recently SVP and general manager of rival Vidiom Systems, and has been replaced at that company by Jeff Berenson, who was formerly VP of integration and deployment.

According to Alticast, Housman, who the company says has 25 years of technology and business development experience, will spearhead its business efforts in both North and South America and will be specifically tasked with expanding its footprint with operators in the emerging US tru2way market. Jeff Bonin, another former Vidiom executive who has been serving as Alticast Americas' acting general manager, will now serve as the unit's VP of business development and marketing. "David brings extensive expertise to Alticast, having worked in technical and corporate leadership roles at Charter Communications for more than 10 years," Bonin said in a prepared statement. "His experience at Charter and participation on numerous CableLabs committees brings a view of the US cable market that Alticast deems essential to continued growth."

Prior to joining Vidiom in late 2006 as VP of strategic initiatives, Housman spent 10 years at Charter Communications where, among other things, he oversaw the development and deployment of the MSO's high-speed data services and advanced set-top boxes, including DVR's, and also served as its chief negotiator for set-top box and conditional access agreements in Washington, DC. "Alticast understands that open, standard-based approaches like tru2way are the key driver for creating compelling ITV applications that drive consumer adoption and better experiences, which in turn create revenue for everyone in the value chain, from cable operators, to device makers, to application developers, to content producers," Housman said in a prepared statement. "Looking ahead, tru2way technology is set to become for the cable and consumer electronics industries the best story of 2009 and beyond, and it will only get better as more households begin converting to tru2way-enabled TV's and set-top boxes."

Alticast, which claims to have seen "phenomenal growth" over the past three years, says that it has been providing standards-based technology for use in live, interactive TV productions since 2003, and that its technology is now used by over 4 million consumers each day. Applications offered by the company, include EPG, VOD, tbanking, tcommerce, games, widget and government/public-service apps. Its customers include Intel, Broadcom, TiVo, Samsung, Time Warner Cable, LG and Humax, which use its technologies in such products as set-top boxes, hybrid video devices and Blu-ray disc players. (Note: for more on Alticast, see the interview with Jeff Bonin and the managing director of the company's Alticast GmbH arm, Anthony Smith-Chaigneau, that was published on itvt.com, May 20th.)

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