Interactive Broadband Video Company, Ooyala, in Technology Partnership with Japan's Akarag

Ooyala, a Silicon Valley-based company that offers solutions for broadband video management, delivery, syndication, and monetization (note: those solutions include an interactive video platform which the company claims automates video object recognition and tracking, and allows the creation of clickable objects within a video, enabling viewers, for example, to access more information on products featured in a commercial or show), will announce today that Akarag, a Japanese company that specializes in helping companies integrate digital media into their business, has joined its Technology Partnership program. Ooyala bills the program as helping companies promote and develop business opportunities that leverage its video technology. "Akarag is excited about working with Ooyala to help promote their products in Japan," Akarag founder and president, Ryuzo Akano, said in a prepared statement. "There have been all sorts of video delivery solutions inside and outside Japan. Ooyala's platform surpasses them in both usability and functionality. Its real-time and comprehensive analytic features for viewing metrics also are unmatched."

In May, Ooyala announced that it had signed an MOU with Japanese incumbent telco, Nippon Telegraph and Telephone (NTT), to launch a "joint exploration of the business potential and technologies related to interactive video advertising" (see article published on itvt.com, May 14th).

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