BBC's Interactive TV and Broadband Video Coverage of Wimbledon Proves Popular

The BBC on Monday released viewership statistics for its red-button and broadband video coverage of this year's Wimbledon tennis tournament. According to the corporation:

  • 7.5 million digital viewers accessed its red-button Wimbledon service. The interactive TV service provided viewers with a choice of up to five live matches, plus a highlights service and replays of the championship's top matches (note: when there was coverage on BBC One and BBC Two, viewers on the UK's free-to-air digital terrestrial platform, Freeview, could access up to four live matches). It also allowed them to switch between commentary and no-commentary options on the live matches; and access a digital text service offering news, results and score updates. (Note: Wimbledon highlights will be available via the red button through July 8th.)
  • The BBC Sport Web site set a record with 2.1 million requests for live streaming video of Friday's Center Court match between Andy Murray and Andy Roddick. The BBC says that this means that its coverage of the Murray-Roddick match-up was its most popular single live video stream ever for sports, beating the previous record set during the 2008 Olympics.
  • During the tournament's two-week span, the BBC Sport Web site received a total of 19.3 million requests for live and on-demand video and audio Wimbledon coverage. 16.2 million of those requests were for its live coverage, three-and-a-half times more than during last year's tournament, the BBC says.