Move Networks Appoints Former DirecTV President and COO, Roxanne Austin, as CEO

Move Networks--a Utah-based company which offers patent-pending technologies for delivering live and on-demand, HD-quality, buffering-free broadband video (its technologies are used by, among others, ABC, Discovery Communications, ESPN, Fox, Sky News, Televisa and Warner Bros.; and will also be used for Comcast's On Demand Online trial), and which recently acquired UK-based IPTV company, Inuk Networks (see article posted on, April 22nd)--announced Monday that it has appointed Roxanne Austin as president and CEO. She has also joined the company's board. She replaces John Edwards, who stepped down as CEO for the role of executive chairman earlier this year, as part of a major reorganization of the company's senior management team that also saw the departure of chief strategy officer, Tom Morgan, SVP of operations, Doug Parrish, and SVP of sales, Robert Bryson. According to the company, Austin--the former president and COO of DirecTV, who is widely credited with leading the satellite-TV provider's operational and financial turnaround--was the unanimous choice of its board.

Austin is joining Move as the company attempts to leverage its acquisition of Inuk Networks to offer what it bills as an "end-to-end solution capable of delivering the highest quality IPTV service available" (note: a detailed account by Contentinople's Ryan Lawler of Move's new strategy, which sees it targeting ISP's that are looking to offer broadband video services over their networks, can be found at: Its press materials announcing Austin's appointment describe the expansion of its service offering thus: "The evolution of television on the Internet now demands that service providers offer true high-definition, digital TV experiences that can be monetized by content owners and distributors through proven subscription revenues and enhanced advertising models. To meet these new demands, Move Networks has expanded its service offering to deliver a multichannel television viewing experience, in both linear and VOD formats; a virtual on-screen DVR; and proven targeted advertising capabilities across any open or closed broadband network."

Since 2004, Austin has been president of Austin Investment Advisors, a private investment and consulting firm focused on new media and technology. In addition to her stint at DirecTV, her resume includes stints in senior management at the company's former corporate parent, Hughes Electronics; and as a partner at Deloitte & Touche. She currently serves on the boards of Ericsson, Target, Abbott Laboratories and Teledyne Technologies, and is also on the board of trustees of the California Science Center. "Roxanne brings the experience, expertise and leadership necessary for Move Networks to help its customers define the future of Internet television," Move Networks founder, Drew Major, said in a prepared statement. "We are extremely fortunate to have Ms. Austin lead Move Networks and its vision to set the standard for a 'true' television experience delivered over the Internet as well as by IPTV."

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