Brightcove Launches Localized Broadband Video Platform for the Japanese Market

--Also Launches 30-Day Trial Program

Broadband video publishing solutions provider, Brightcove, announced Tuesday the general availability of what it bills as the first fully localized white-label online video platform for the Japanese market. It says that the new platform extends its existing localized player architecture to incorporate a full suite of backend online video platform services, including content management, player design and publishing, delivery, product documentation and customer support. "Japan is one of the most exciting and fast-growing markets in the world for online video and continues to be an important investment priority in Brightcove's global expansion strategy," Brightcove chairman and CEO, Jeremy Allaire, said in a prepared statement. "The general availability of a fully localized end-to-end Brightcove platform and new promotional programs will build on our existing momentum in the market and significantly expand adoption throughout the country."

Brightcove also announced Tuesday the launch of a 30-day free trial program for the Japanese market that it says provides access to the localized, full-featured Pro edition of its broadband video platform. It bills Brightcove Pro as designed for professional Web site video teams and as providing a comprehensive and flexible platform with the services and scale needed to run "world-class" broadband video businesses. The free trial, together with localized tutorials and documentation, can be accessed either through Brightcove's Japanese Web site ( or the Brightcove 3 Studio site (

Brightcove established a majority-owned Japanese subsidiary, Brightcove KK, back in 2008, with a $4.9 million investment from itself and from four prominent Japanese strategic partners: Dentsu, J-Stream, transcosmos and CCI. It claims that, in the year since launching the subsidiary, it has worked closely with Japanese media organizations and marketers to align its platform's feature set with the unique requirements of the Japanese market. Brightcove KK customers include Tokyo Broadcasting System, Asahi Breweries Group, Sony Music Network Japan, Shueisha Publishing and Orange Page net. It was also chosen by Web TV distribution company, PresentCast, to power, the exclusive broadband video portal in Japan for coverage of the Beijing Olympics.