Ensequence Hires ESPN, NBCU Veterans as VP's of Sales

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, announced Wednesday that it has added two more members to its sales team: Jeff Siegel and Manon Bone, who will both hold the title, VP of sales. According to Ensequence, Siegel (who previously worked at ESPN) and Bone (who previously worked at NBC Universal and Microsoft's MSN) bring a combined total of over 40 years of experience in sales, marketing and development of advanced media platforms to the company. They will both be based in Ensequence's New York office, and will be responsible for business development and maintenance of the company's current portfolio of clients. "There's no denying the tremendous success Jeff and Manon have helped garner in their previous positions, especially in the area of interactive multimedia platforms," Ensequence president and COO, Peter Low, said in a prepared statement. "As the market for interactive television continues to grow, we will use their experience in the development and implementation of ITV experiences to strengthen our relationships with programmers, distributors and advertisers."

Siegel was previously SVP of specialized sales and marketing at ESPN, in which role, Ensequence says, he created and managed an award-winning sales and marketing team that significantly grew the broadcaster's advanced advertising revenue. According to Ensequence, he also created advanced media products and advertiser opportunities, including mosaics, VOD, Internet sponsorship (both display and video) TV portals, and addressable advertising. Prior to that, he served as ESPN's SVP of affiliate marketing, advertising sales and new business. "TV is no longer a one-dimensional platform," Siegel said in a prepared statement. "Now is the time to harness the dynamic and engaging platform that ITV offers and bring it to mainstream consumers. I've been very involved in interactive television and I've seen that Ensequence is at the forefront of this movement. I'm excited to join the team that will help ITV reach critical mass."

According to Ensequence, Bone spent the past three years at NBCU building cross-platform campaigns with major marketers across multiple categories. She incorporated online video, full episode streaming, mobile, games, widgets and interactive TV with broadcast, broadband and cable entities, such as NBC, Hulu, Bravo and USA, into cross-platform programs, the company says. Prior to joining NBCU, Bone spent eight years at MSN, where, Ensequence says, she managed a group focused on consumer packaged goods and pharmaceuticals and also held the position of director of entertainment.

In related news: In an interview with the newspaper, The Oregonian, Wednesday, Ensequence CEO Dalen Harrison conceded that the company has recently laid off around 10 employees. "We're in a hiring mode, but like everybody else we're also in a cost-cutting mode," Harrison told the newspaper. "We've made a few cuts in a few areas. It probably affects about 10 people." The company has around 100 employees, 70 of whom are based in Portland.

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