Comcast's Red Sox On Demand Generates 100,000 Views in its First Month

--Is MSO's Most Popular Category of Locally Produced VOD Programming in New England

Comcast announced Thursday that Red Sox On Demand, the video-on-demand service which it launched June 17th in partnership with Major League Baseball team, the Boston Red Sox (see article published on itvt.com, June 18th), has already generated 100,000 views, making its programming the number-one category of locally produced VOD programming on the MSO's New England networks. The free service, which is available exclusively to Comcast cable subscribers in New England, offers team news, via episodes of the show, "Red Sox Report" (which are available in both English and Spanish); as well as season recaps stretching as far back as the 1950's; profiles of current and past players; and such features as behind-the-scenes looks at the 2004 World Series Trophy Tour and at a hitting clinic by Kevin Youkilis. "Clearly, Red Sox fans have embraced Red Sox On Demand as an essential way to keep up with their team," Sam Kennedy, Red Sox EVP and chief sales and marketing officer, said in a prepared statement. "As we update the programming every week, we are providing Red Sox fans with views of their team that have never been seen before. We knew this would be popular--after all, these are the fans who have filled Fenway Park for 514 consecutive games and counting--but the runaway popularity of Red Sox On Demand on Comcast is truly an incredible thing to watch unfold." Added Steve Hackley, SVP for Comcast's Greater Boston Region: "The fans who voted their favorite players into this week's All Star game in St. Louis have also voted with their remotes to make Red Sox On Demand our most popular locally produced On Demand feature. Whether you want to catch up on the latest Red Sox news at your convenience with the 'Red Sox Report' or check in on the farm teams with our 'Down on the Farm' programming, this is a fun time to be a fan. No matter what the game schedule says, the Sox are literally always on."

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