Nominees for 2009 Primetime Emmy Awards for Interactive Media Announced

--NBC Dominates Nominee List

The Academy of Television Arts & Sciences on Thursday announced the nominees for the Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media--and this year has turned out to be a very good one for NBC, whose projects represent five of the six nominees. This year marks the first time that Interactive Media Emmy finalists have received full-fledged nominee status. "Winners aside, nominee status is an officially recognized honor, signifying the relevance and importance of cross-media programming within the Academy and the television industry," Interactive Media Peer Group co-governor, Geoff Katz, explained to [itvt] in March when the status change was first announced. "In the past, many truly outstanding entries went unrecognized due to the nature of these awards' designation, so we consider this change a reflection of the progressive tone that's been adopted by Television Academy leadership."

The Interactive Media Emmys recognize excellence in two areas of competition: 1) Outstanding Creative Achievement in Interactive Media: Fiction (note: according to the Television Academy, this award category recognizes "outstanding fiction-based interactive programs or series presenting opportunities for audience engagement" and offering "content beyond passive, linear television viewing"); and 2) Outstanding Creative Achievement in Interactive Media: Non-Fiction (note: according to the Television Academy, this award category recognizes "overall creative excellence in the interactive media components of nonfiction-based programs or series").

The nominees for the 2009 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media: Fiction are:

  • The 30 Rock Digital Experience, NBC.com
  • The Dharma Initiative, ABC.com
  • The Office Digital Experience, NBC.com
  • The nominees for the 2009 Primetime Emmy Award for Outstanding Creative Achievement in Interactive Media: Non-Fiction are:
  • Top Chef, Bravo Digital Media
  • The Late Night with Jimmy Fallon Digital Experience, NBC.com
  • The Saturday Night Live Digital Experience, NBC.com

The winner of each category will be determined by a Blue Ribbon judging panel that is scheduled to meet August 26th. [itvt] understands that the Interactive Media Peer Group (IMPG), the Television Academy arm responsible for the Interactive Media Emmys, is hoping to have the number of nominees in each category increased by next year, in order, a source told us, to "make room for a wider range of creative producers to be recognized."

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