Sonic Solutions in 3D Over-the-Top Initiative

--Will Enable Viewing of 3D Roxio CinemaNow Content on 3D-Enabled PC's, HDTV's, Blu-ray Players

Sonic Solutions, the digital media company that last year acquired the pioneering broadband VOD service, CinemaNow (it subsequently added "Roxio" to the service's name in order to make its branding consistent with its other products), announced Tuesday that it is embarking on a 3D initiative, which it says will see it leveraging its various digital media applications, technologies and services, including Roxio CinemaNow, to provide consumers with a convenient way to access 3D movies at home. According to the company, its solution for the digital delivery of 3D entertainment includes professional tools for preparing content for electronic distribution and sell-through, services for delivery of device-optimized 3D content, and software for 3D playback.

Sonic says that it is working with a number of prominent companies in the 3D space to ensure that 3D content it delivers can be accessed across a range of 3D-capable devices. In order to ensure what it promises will be a "stunning visual experience for PC users," the company is working with Nvidia to optimize 3D movies from Roxio CinemaNow for Nvidia's GeForce graphics processing units (GPU's); it says that the Roxio CinemaNow player will support Nvidia 3D Vision and 3D Vision-Ready displays, including the Samsung SyncMaster 2233RZ and ViewSonic FuHzion VX2265wm displays which are targeted at the 3D gaming market. "Nvidia has pushed technological and design boundaries to deliver an unrivaled 3D gaming experience," Ujesh Desai, VP of Nvidia's GeForce business, said in a prepared statement. "Now, through our collaboration with Sonic and integrated support for Roxio CinemaNow content across our entire line of 3D Vision-capable GPU's, including the GeForce GTX 295, 285, and 275 processors, we hope to introduce millions of customers to the immersive world of 1080p 3D premium movies at home."

According to Sonic, 3D movies from Roxio CinemaNow will be delivered via the PC, which will carry out the necessary decoding in order to display them both on 3D-ready PC displays and 3D-ready digital TV's and projectors. Unlike older anaglyph solutions (i.e. colored glasses), the company says, this solution will provide a "true and compelling" 3D experience. Sonic says that it is also collaborating with consumer electronics manufacturers to deliver 3D content directly to next-generation connected HDTV's and Blu-ray players. "Technical advancements by industry leaders such as Mitsubishi Electric, Nvidia and Samsung have created the necessary display and processing platforms to bring the 3D cinematic experience home," Sonic president and CEO, Dave Habiger, said in a prepared statement. "Now through Roxio CinemaNow we will enable consumers to conveniently access 3D entertainment instantly and enjoy its depth and impact on the small screen from the comfort of their couch." The first Roxio CinemaNow 3D titles are expected to be available towards the end of this year, Sonic Solutions says.

North America