MLB iPhone Application Now Streaming All Regular-Season Games Live to MLB.TV Subscribers

Major League Baseball (MLB) announced Wednesday that its MLB.com At Bat 2009 iPhone/iPod touch application is adding more live video and will stream every regular-season MLB game for subscribers of its MLB.TV service, effective immediately. According to MLB, the application, which is priced at $9.99 and which it says will also offer complete live coverage of the baseball postseason, is the top-selling sports app in the Apple App Store.

The app delivers live video of MLB games over the AT&T 3G network or a WiFi connection. According to MLB, it takes advantage of standards-based https streaming technology that was enabled by the recent iPhone OS 3.0 update. It allows users to pause and rewind live games, and incorporates adaptive bitrate technology to tailor its streams in accordance with users' network conditions. For users of the app who are not MLB.TV subscribers, MLB makes one game available on it each day (the "At Bat.TV Game of the Day"), subject to blackout restrictions. The app also offers all users live audio broadcasts without blackout restrictions, a continuously updated scoreboard, MLB.com Gameday functionality, real-time video highlights, and Condensed Games--which MLB describes as "a short-form video recap of every payoff pitch from every game."

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