Advertising Agency, BooneOakley, Creates Interactive YouTube Video as its Main Web Site

BooneOakley.com - Home Page

--YouTube Officially Confirms 3D Experiment

Charlotte, NC-based advertising agency, BooneOakley, has used YouTube's Video Annotations feature (note: the Video Annotations feature allows users to enhance their videos with links to supplemental information, or to other videos; among other things, it can be used to create interactive video narratives, where viewers click to choose the next scene) to create an interactive video that serves as its main Web site. While using clickable hotspots to provide such typical Web site elements as "contact us," news, "about us," and client-list pages, the mostly hand-drawn and animated video (its hand-drawn elements are followed by videoclips of BooneOakley's work) tells the story of Billy, a marketing director, who contracts a large, faceless agency to create an advertising campaign that proves unsuccessful--resulting in him losing his job and being killed by his wife. The video is more easily seen than explained, so we have embedded it above (h/t Scott Beale of Laughingsquid.com).

In other YouTube news: In a posting on its corporate blog, Wednesday, by software engineer, Peter Bradshaw, the company confirmed that it is experimenting with 3D support, as [itvt] reported July 21st. "This is a new feature and many of the kinks are still being worked out (for instance, 3D videos cannot be embedded)," Bradshaw wrote. "But as with most things on YouTube, we need your help. We are looking for you to show us the real potential of this feature by making a fascinating, funky 3D video of your own. Tag it with yt3d:enable=true, and leave the link in a comment on this blog. We'll feature a small selection on the homepage in an upcoming 3D-themed spotlight."

Bradshaw also posted some tips for YouTube users looking to create their own 3D videos: "Use two cameras arranged like a pair of eyes. Start both cameras recording simultaneously. In your video editing program, place the footage for the left and right eyes together in the frame side by side, with the right eye on the left and the left eye on the right. Upload your video! Edit your video's tags and add yt3d:enable=true. If video is widescreen, add yt3d:aspect=16:9 too."

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