AnySource Media in Over-the-Top Deals with GetBack Media, ON Networks

--Company's Connected HDTV OTT Service Slated to Launch Later This Year

AnySource Media, a company that offers an over-the-top-TV technology, called the Connected HDTV Platform, which it says will be embedded in certain new HDTV sets later this year (note: the company has not yet announced any partnerships with TV manufacturers) and will allow viewers to access hundreds of "virtual" on-demand channels "out of the box," announced Thursday that it has signed up two more content partners for its service: GetBack Media (offers programming on past and contemporary pop culture) and ON Networks (offers a range of factual/nonfiction programming organized into six categories: "Eat and Drink," "Fun and Gaming," "Mind and Body," "Sports and Adventure," "Travel and Style," and "Family and Home"). "With the proliferation of Internet videos that cover everything from pop culture past and present to customized shows and independent creations, consumers are looking for the easiest way to enjoy this unique content," AnySource chairman, Fred Allegrezza, said in a prepared statement. "AnySource Media is leading the charge in bringing together industry partners to create the highest quality video-on-demand (VOD) experience without a separate box or monthly subscription fees."

According to AnySource, its Connected HDTV platform will allow content partners such as GetBack Media and ON Networks to generate revenues through advertising and to obtain standard Internet metrics that accurately measure viewing of their content on the platform. "One of the key benefits we see through the AnySource platform is the ability to connect directly to our target viewership who traditionally are a TV audience and are used to enjoying entertainment in their living room," FitzJohn J. Flynn, VP of business development at GetBack Media, said in a prepared statement. "The organization and presentation of the available GetBack content will not only drive consumers interested in pop culture to our videos and images, but we will be able to effectively monitor programming usage and advertising campaigns for our content partners."

AnySource Media bills its Connected HDTV platform as driving incremental users of Web site video, allowing publishers to preserve their online business models, whether paid or ad-supported. The company says that it creates virtual VOD channels, requiring no special editing or transcoding of video, by integrating existing Web video and ads into its Internet Video Navigator platform, and that it uses existing metadata to create a user-friendly menu that can be easily navigated via a standard TV remote control. It also recently announced content partnerships with mobile content providers, Comedy Time and Salacious Streets TV; the Associated Press; Pathfinder World Video; TheStreet.com; Break.com; Revision3; and Next New Networks (see articles published on itvt.com, May 28th, June 19th and July 14th).

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