New Interviews with Ian Blaine, founder and CEO, of thePlatform, and Sam Pemberton, CEO of Softel

--Plus ActiveVideo Networks' Edgar Villalpando on the Moon Landing Anniversary and Children's ITV

[itvt] has just published in-depth audio interviews with Ian Blaine, founder and CEO of Comcast-owned white-label video management and publishing company, thePlatform; and with Sam Pemberton, CEO of Softel, a company best known to [itvt] readers for its MediaSphere interactive TV playout solutions (it also offers solutions for subtitling and captioning, audio description, ancillary data processing, teletext and more).

Blaine discusses his company's business model; new features that it has been adding to its platform; the significance of the "TV Everywhere" initiative (in which the company is closely involved); the various API's that its platform offers and how it works with third-party technologies; the significance of social networking services for the broadband video space; and much, much more.

Pemberton discusses his company's new deals with Shaw Communications and Ensequence (this is the first time that Softel has discussed these publicly); new EBIF projects, involving major operators and broadcasters, that it is currently working on; where it sees the opportunities in the EBIF space; interesting interactive TV applications that the company is currently serving; how the company is working to deliver interactive, addressable and localized advertising applications; how the company views the emerging over-the-top and TV widgets spaces; its experience working with multiple different middleware platforms; and much, much more.

In addition, blogger, Edgar Villalpando, SVP of marketing at ActiveVideo Networks, discusses FCC chair Julius Genachowski's recent call for restrictions on interactive TV advertising aimed at children, and also shares some thoughts on the 40th anniversary of the first lunar landing.

North America